The influence of corporate global mindset on international franchising: A study about Brazilian franchisors
Purpose – This paper aims to investigate the influence of a corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by global mindset in the internationalization process of franchisors from an emergin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2020-04-01
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| Series: | RAUSP Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAUSP-08-2018-0069/full/pdf?title=the-influence-of-corporate-global-mindset-on-international-franchising-a-study-about-brazilian-franchisors |