A New Method for Evaluating and Selecting Portfolio of New Product Development Projects .
Differentiation through NPD is one of the most effective ways to achieve success. However, because of the failure rate of these projects, it could not be expected firm’ success due to only one new product development project. Therefore, it should be selected a portfolio of new product development pr...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2017-12-01
|
| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Subjects: | |
| Online Access: | https://jims.atu.ac.ir/article_8115_75fa88eae69b361c3610ac529a168b07.pdf |