A Methodical Approach to Assessing the Marketing Potential of the Enterprise in the Context of Marketing Management
Modern economic conditions, characterized by the processes of globalization, increased competition, interconnection of scientific-technical and information-analytical spheres of activity, put the enterprise in front of the need to solve such a vital problem as the development of marketing potential....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2023-10-01
|
| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2023-10_0-pages-404_412.pdf |