INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT
New product developments are a moving target which become increasing complex due to a number of factors some known and others unknown. NPD is an interdisciplinary activity that transforms a market opportunity and technological concept to a successful product. The key steps towards creating a winning...
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Format: | Article |
Language: | English |
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Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2014-12-01
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Series: | International Journal for Quality Research |
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Online Access: | http://www.ijqr.net/journal/v8-n4/7.pdf |
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author | Tarun Soota |
author_facet | Tarun Soota |
author_sort | Tarun Soota |
collection | DOAJ |
description | New product developments are a moving target which become increasing complex due to a number of factors some known and others unknown. NPD is an interdisciplinary activity that transforms a market opportunity and technological concept to a successful product. The key steps towards creating a winning product must include a robust product strategy taking into consideration the positioning options, its viability and adopting a flexible development approach. The lack of structure to the allocation of product development resources causes customer expectations to get lost, in the complexity of the product development process. The replication of strategy and methods for a successful product may not guarantee success. Fuzzy Multi-criteria decision analysis (MCDA) methods namely the analytic hierarchy process, analytic network process, technique for order preference by similarity to ideal solutions (TOPSIS) and Elimination and choice translating reality (ELECTRE) offer valuable tools to handle complex situations incorporating the imprecise and uncertain information. As each method has its strengths it may be proper to explore and adapt different techniques according to product for sustainable development. Company should be able to put together the combination of features and value that unlocks a profitable new market. |
first_indexed | 2024-12-16T15:50:22Z |
format | Article |
id | doaj.art-7712d3bf2eef496b82fccc7b7cf9f517 |
institution | Directory Open Access Journal |
issn | 1800-6450 1800-7473 |
language | English |
last_indexed | 2024-12-16T15:50:22Z |
publishDate | 2014-12-01 |
publisher | Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia |
record_format | Article |
series | International Journal for Quality Research |
spelling | doaj.art-7712d3bf2eef496b82fccc7b7cf9f5172022-12-21T22:25:43ZengCenter for Quality, Faculty of Engineering, University of Kragujevac, SerbiaInternational Journal for Quality Research1800-64501800-74732014-12-0184543556INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENTTarun Soota0Bundelkhand Institute of Engineering & Technology, Department of mechanical engineering Jhansi 284128 IndiaNew product developments are a moving target which become increasing complex due to a number of factors some known and others unknown. NPD is an interdisciplinary activity that transforms a market opportunity and technological concept to a successful product. The key steps towards creating a winning product must include a robust product strategy taking into consideration the positioning options, its viability and adopting a flexible development approach. The lack of structure to the allocation of product development resources causes customer expectations to get lost, in the complexity of the product development process. The replication of strategy and methods for a successful product may not guarantee success. Fuzzy Multi-criteria decision analysis (MCDA) methods namely the analytic hierarchy process, analytic network process, technique for order preference by similarity to ideal solutions (TOPSIS) and Elimination and choice translating reality (ELECTRE) offer valuable tools to handle complex situations incorporating the imprecise and uncertain information. As each method has its strengths it may be proper to explore and adapt different techniques according to product for sustainable development. Company should be able to put together the combination of features and value that unlocks a profitable new market.http://www.ijqr.net/journal/v8-n4/7.pdfNew product development (NPD)Fuzzy Multi-criteria decision modeling (MCDM)TOPSISAHPANPELECTREGRAVikorGoal programming |
spellingShingle | Tarun Soota INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT International Journal for Quality Research New product development (NPD) Fuzzy Multi-criteria decision modeling (MCDM) TOPSIS AHP ANP ELECTRE GRA Vikor Goal programming |
title | INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT |
title_full | INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT |
title_fullStr | INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT |
title_full_unstemmed | INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT |
title_short | INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT |
title_sort | integrated approach to multi criteria decision making for sustainable product development |
topic | New product development (NPD) Fuzzy Multi-criteria decision modeling (MCDM) TOPSIS AHP ANP ELECTRE GRA Vikor Goal programming |
url | http://www.ijqr.net/journal/v8-n4/7.pdf |
work_keys_str_mv | AT tarunsoota integratedapproachtomulticriteriadecisionmakingforsustainableproductdevelopment |