INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT

New product developments are a moving target which become increasing complex due to a number of factors some known and others unknown. NPD is an interdisciplinary activity that transforms a market opportunity and technological concept to a successful product. The key steps towards creating a winning...

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Main Author: Tarun Soota
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2014-12-01
Series:International Journal for Quality Research
Subjects:
Online Access:http://www.ijqr.net/journal/v8-n4/7.pdf
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author Tarun Soota
author_facet Tarun Soota
author_sort Tarun Soota
collection DOAJ
description New product developments are a moving target which become increasing complex due to a number of factors some known and others unknown. NPD is an interdisciplinary activity that transforms a market opportunity and technological concept to a successful product. The key steps towards creating a winning product must include a robust product strategy taking into consideration the positioning options, its viability and adopting a flexible development approach. The lack of structure to the allocation of product development resources causes customer expectations to get lost, in the complexity of the product development process. The replication of strategy and methods for a successful product may not guarantee success. Fuzzy Multi-criteria decision analysis (MCDA) methods namely the analytic hierarchy process, analytic network process, technique for order preference by similarity to ideal solutions (TOPSIS) and Elimination and choice translating reality (ELECTRE) offer valuable tools to handle complex situations incorporating the imprecise and uncertain information. As each method has its strengths it may be proper to explore and adapt different techniques according to product for sustainable development. Company should be able to put together the combination of features and value that unlocks a profitable new market.
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spelling doaj.art-7712d3bf2eef496b82fccc7b7cf9f5172022-12-21T22:25:43ZengCenter for Quality, Faculty of Engineering, University of Kragujevac, SerbiaInternational Journal for Quality Research1800-64501800-74732014-12-0184543556INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENTTarun Soota0Bundelkhand Institute of Engineering & Technology, Department of mechanical engineering Jhansi 284128 IndiaNew product developments are a moving target which become increasing complex due to a number of factors some known and others unknown. NPD is an interdisciplinary activity that transforms a market opportunity and technological concept to a successful product. The key steps towards creating a winning product must include a robust product strategy taking into consideration the positioning options, its viability and adopting a flexible development approach. The lack of structure to the allocation of product development resources causes customer expectations to get lost, in the complexity of the product development process. The replication of strategy and methods for a successful product may not guarantee success. Fuzzy Multi-criteria decision analysis (MCDA) methods namely the analytic hierarchy process, analytic network process, technique for order preference by similarity to ideal solutions (TOPSIS) and Elimination and choice translating reality (ELECTRE) offer valuable tools to handle complex situations incorporating the imprecise and uncertain information. As each method has its strengths it may be proper to explore and adapt different techniques according to product for sustainable development. Company should be able to put together the combination of features and value that unlocks a profitable new market.http://www.ijqr.net/journal/v8-n4/7.pdfNew product development (NPD)Fuzzy Multi-criteria decision modeling (MCDM)TOPSISAHPANPELECTREGRAVikorGoal programming
spellingShingle Tarun Soota
INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT
International Journal for Quality Research
New product development (NPD)
Fuzzy Multi-criteria decision modeling (MCDM)
TOPSIS
AHP
ANP
ELECTRE
GRA
Vikor
Goal programming
title INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT
title_full INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT
title_fullStr INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT
title_full_unstemmed INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT
title_short INTEGRATED APPROACH TO MULTI-CRITERIA DECISION MAKING FOR SUSTAINABLE PRODUCT DEVELOPMENT
title_sort integrated approach to multi criteria decision making for sustainable product development
topic New product development (NPD)
Fuzzy Multi-criteria decision modeling (MCDM)
TOPSIS
AHP
ANP
ELECTRE
GRA
Vikor
Goal programming
url http://www.ijqr.net/journal/v8-n4/7.pdf
work_keys_str_mv AT tarunsoota integratedapproachtomulticriteriadecisionmakingforsustainableproductdevelopment