Combatting Linguistic Stereotyping and Prejudice by Evoking Stereotypes

The article offers an account of two projects conducted at Örebro University and Umeå University, Sweden, which are aimed at raising awareness of issues related to linguistic stereotyping using matched-guise-inspired methods (Raising Awareness through Virtual Experiencing [RAVE] funded by the Swedis...

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Main Authors: Deutschmann Mats, Steinvall Anders
Format: Article
Language:English
Published: De Gruyter 2020-12-01
Series:Open Linguistics
Subjects:
Online Access:https://doi.org/10.1515/opli-2020-0036
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author Deutschmann Mats
Steinvall Anders
author_facet Deutschmann Mats
Steinvall Anders
author_sort Deutschmann Mats
collection DOAJ
description The article offers an account of two projects conducted at Örebro University and Umeå University, Sweden, which are aimed at raising awareness of issues related to linguistic stereotyping using matched-guise-inspired methods (Raising Awareness through Virtual Experiencing [RAVE] funded by the Swedish Research Council and a Cross-Cultural Perspective on Raising of Awareness through Virtual Experiencing (C-RAVE) funded by the Marcus and Amalia Wallenberg foundation). We provide an overview of the methods used in university courses, with the aim to raise awareness of how stereotyping can affect our perception. We also give a more detailed account of the findings from two case activities conducted in Sweden and the Seychelles. Here the response patterns indicate that the perceived gender of a voice as well as the accent (native vs non-native) do affect respondents’ judgements of performance. We were also able to show that discussions and reflections inspired by these response patterns led to raised self-awareness of matters related to language and stereotyping. The article then moves on to a critical query of our methods and also contextualizes our work in a broader discussion on methods and initiatives for how educational institutions actively can contribute to combatting (language) prejudice and discrimination in various ways.
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spelling doaj.art-771a2a1ad0724eefa82b68b3faf2daa62022-12-21T21:26:08ZengDe GruyterOpen Linguistics2300-99692020-12-016165167110.1515/opli-2020-0036opli-2020-0036Combatting Linguistic Stereotyping and Prejudice by Evoking StereotypesDeutschmann Mats0Steinvall Anders1School of Humanities, Education and Social Sciences, Sciences, Örebro University, Fakultetsgatan 1, 701 82 Örebro, SwedenDepartment of Language Studies, Umeå University, 907 36 Umeå, SwedenThe article offers an account of two projects conducted at Örebro University and Umeå University, Sweden, which are aimed at raising awareness of issues related to linguistic stereotyping using matched-guise-inspired methods (Raising Awareness through Virtual Experiencing [RAVE] funded by the Swedish Research Council and a Cross-Cultural Perspective on Raising of Awareness through Virtual Experiencing (C-RAVE) funded by the Marcus and Amalia Wallenberg foundation). We provide an overview of the methods used in university courses, with the aim to raise awareness of how stereotyping can affect our perception. We also give a more detailed account of the findings from two case activities conducted in Sweden and the Seychelles. Here the response patterns indicate that the perceived gender of a voice as well as the accent (native vs non-native) do affect respondents’ judgements of performance. We were also able to show that discussions and reflections inspired by these response patterns led to raised self-awareness of matters related to language and stereotyping. The article then moves on to a critical query of our methods and also contextualizes our work in a broader discussion on methods and initiatives for how educational institutions actively can contribute to combatting (language) prejudice and discrimination in various ways.https://doi.org/10.1515/opli-2020-0036matched guisebiasself-awareness raisinglinguistic stereotypingreversed linguistic stereotypingaccentgenderimplicitunconscious
spellingShingle Deutschmann Mats
Steinvall Anders
Combatting Linguistic Stereotyping and Prejudice by Evoking Stereotypes
Open Linguistics
matched guise
bias
self-awareness raising
linguistic stereotyping
reversed linguistic stereotyping
accent
gender
implicit
unconscious
title Combatting Linguistic Stereotyping and Prejudice by Evoking Stereotypes
title_full Combatting Linguistic Stereotyping and Prejudice by Evoking Stereotypes
title_fullStr Combatting Linguistic Stereotyping and Prejudice by Evoking Stereotypes
title_full_unstemmed Combatting Linguistic Stereotyping and Prejudice by Evoking Stereotypes
title_short Combatting Linguistic Stereotyping and Prejudice by Evoking Stereotypes
title_sort combatting linguistic stereotyping and prejudice by evoking stereotypes
topic matched guise
bias
self-awareness raising
linguistic stereotyping
reversed linguistic stereotyping
accent
gender
implicit
unconscious
url https://doi.org/10.1515/opli-2020-0036
work_keys_str_mv AT deutschmannmats combattinglinguisticstereotypingandprejudicebyevokingstereotypes
AT steinvallanders combattinglinguisticstereotypingandprejudicebyevokingstereotypes