Identification of factors in university purchasing motivating shops: the case of the Universidad Nacional de Colombia - sede Medellin
The identification with the brand, as a decisive factor when making decisions and the exaltation of the sense of belonging, as effect, are concepts that are closely related when university students consider purchasing at the campus stores. The present study investigated the reasons that motiva...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Instituto Tecnológico Metropolitano
2017-07-01
|
| Series: | Revista CEA |
| Subjects: | |
| Online Access: | https://revistas.itm.edu.co/index.php/revista-cea/article/view/174/177 |