Sustaining small and medium-sized enterprises through financial awareness, access to digital finance in South Africa

Small and medium-sized enterprises (SMEs) have several critical challenges that threaten their capacity to survive and thrive. However, access and awareness to digital platform is fundamental to moderate the financial costs and develop financial productivity and sustain SMEs financially. Considering...

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Main Authors: Thabiso Sthembiso Msomi, Ka Muzombo Kandolo
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-03-01
Series:Investment Management & Financial Innovations
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17881/IMFI_2023_01_Msomi.pdf
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author Thabiso Sthembiso Msomi
Ka Muzombo Kandolo
author_facet Thabiso Sthembiso Msomi
Ka Muzombo Kandolo
author_sort Thabiso Sthembiso Msomi
collection DOAJ
description Small and medium-sized enterprises (SMEs) have several critical challenges that threaten their capacity to survive and thrive. However, access and awareness to digital platform is fundamental to moderate the financial costs and develop financial productivity and sustain SMEs financially. Considering this, the purpose of this study is to get empirical information on the level of management awareness and usage of digital platforms in SMEs in South Africa. The methodological framework included a quantitative research strategy and positivist paradigm. Purposive sampling was utilized to collect data from 321 out of 700 SMEs owners, and the Cochran formula was used to explain the sample size. There were 321 surveys sent out, and 304 were filled out and returned (95% response rate). Descriptive analysis, Pearson’s correlation, and regression analyses from the Statistical Package for Social Sciences were used. The results of Pearson’s correlation coefficient establish a statistically significant relationship between access to digital finances and SME Sustainability (r = 0.334), as well as a statistically significant relationship between financial awareness and SME Sustainability (r = 0.549). The findings alert SMEs managers of the need to improve their digital platforms awareness in order to meet current financial demands and make better informed financial choices to improve company success. The results explain the advantages of trading using many digital platforms available in the country to improve the performance of their enterprises.
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spelling doaj.art-77301ac71c504ea38a64bfd24d7465cc2023-03-28T09:15:44ZengLLC "CPC "Business Perspectives"Investment Management & Financial Innovations1810-49671812-93582023-03-0120131732710.21511/imfi.20(1).2023.2717881Sustaining small and medium-sized enterprises through financial awareness, access to digital finance in South AfricaThabiso Sthembiso Msomi0https://orcid.org/0000-0003-3941-6815Ka Muzombo Kandolo1https://orcid.org/0000-0002-0097-6455Lecturer, Department of Management Accounting, Faculty of Accounting and Informatics, Durban University of TechnologyPh.D. Candidate, Department of Entrepreneurial Studies and Management, Faculty of Management Sciences, Durban University of TechnologySmall and medium-sized enterprises (SMEs) have several critical challenges that threaten their capacity to survive and thrive. However, access and awareness to digital platform is fundamental to moderate the financial costs and develop financial productivity and sustain SMEs financially. Considering this, the purpose of this study is to get empirical information on the level of management awareness and usage of digital platforms in SMEs in South Africa. The methodological framework included a quantitative research strategy and positivist paradigm. Purposive sampling was utilized to collect data from 321 out of 700 SMEs owners, and the Cochran formula was used to explain the sample size. There were 321 surveys sent out, and 304 were filled out and returned (95% response rate). Descriptive analysis, Pearson’s correlation, and regression analyses from the Statistical Package for Social Sciences were used. The results of Pearson’s correlation coefficient establish a statistically significant relationship between access to digital finances and SME Sustainability (r = 0.334), as well as a statistically significant relationship between financial awareness and SME Sustainability (r = 0.549). The findings alert SMEs managers of the need to improve their digital platforms awareness in order to meet current financial demands and make better informed financial choices to improve company success. The results explain the advantages of trading using many digital platforms available in the country to improve the performance of their enterprises.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17881/IMFI_2023_01_Msomi.pdfdigital financedigital platformsfinancial awarenessfinancial servicesSME sustainability
spellingShingle Thabiso Sthembiso Msomi
Ka Muzombo Kandolo
Sustaining small and medium-sized enterprises through financial awareness, access to digital finance in South Africa
Investment Management & Financial Innovations
digital finance
digital platforms
financial awareness
financial services
SME sustainability
title Sustaining small and medium-sized enterprises through financial awareness, access to digital finance in South Africa
title_full Sustaining small and medium-sized enterprises through financial awareness, access to digital finance in South Africa
title_fullStr Sustaining small and medium-sized enterprises through financial awareness, access to digital finance in South Africa
title_full_unstemmed Sustaining small and medium-sized enterprises through financial awareness, access to digital finance in South Africa
title_short Sustaining small and medium-sized enterprises through financial awareness, access to digital finance in South Africa
title_sort sustaining small and medium sized enterprises through financial awareness access to digital finance in south africa
topic digital finance
digital platforms
financial awareness
financial services
SME sustainability
url https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17881/IMFI_2023_01_Msomi.pdf
work_keys_str_mv AT thabisosthembisomsomi sustainingsmallandmediumsizedenterprisesthroughfinancialawarenessaccesstodigitalfinanceinsouthafrica
AT kamuzombokandolo sustainingsmallandmediumsizedenterprisesthroughfinancialawarenessaccesstodigitalfinanceinsouthafrica