Exploring Value Generation in Target Value Design Applying a Value Analysis Model

Target value design (TVD) is a management approach that applies target costing in the design and construction industry. TVD enables a project environment with favorable characteristics to generate value. However, because the TVD’s primary assessment is cost, target cost can be met without necessaril...

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Main Authors: Zulay Giménez, Claudio Mourgues, Luis F. Alarcón, Harrison Mesa
Format: Article
Language:English
Published: MDPI AG 2022-06-01
Series:Buildings
Subjects:
Online Access:https://www.mdpi.com/2075-5309/12/7/922
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author Zulay Giménez
Claudio Mourgues
Luis F. Alarcón
Harrison Mesa
author_facet Zulay Giménez
Claudio Mourgues
Luis F. Alarcón
Harrison Mesa
author_sort Zulay Giménez
collection DOAJ
description Target value design (TVD) is a management approach that applies target costing in the design and construction industry. TVD enables a project environment with favorable characteristics to generate value. However, because the TVD’s primary assessment is cost, target cost can be met without necessarily achieving the project’s full value. This research applies the action research approach to implement TVD in a housing project and explores the value generation of the project using a value analysis model (VAM) to study the balance between cost and value fulfillment in the product and design process. According to the results, even though the target cost was achieved, the desired value of the project was not achieved during the project design. However, there is a tendency to increase value over time to a greater extent in the product and not so much in the process. The main contributions of this study are the possibility of comparing cost and value, identifying the emphasis of product over process and cost over value throughout the TVD project. This study enhances the literature on project value generation and maximization, offering new knowledge for a better understanding of how to conduct a value analysis in combination with costing in TVD projects.
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spelling doaj.art-773190329c754466ab6e7b4c5c1a21d72023-12-01T21:58:14ZengMDPI AGBuildings2075-53092022-06-0112792210.3390/buildings12070922Exploring Value Generation in Target Value Design Applying a Value Analysis ModelZulay Giménez0Claudio Mourgues1Luis F. Alarcón2Harrison Mesa3School of Civil Construction, Faculty of Engineering, Pontificia Universidad Católica de Chile, Santiago 7810000, ChileSchool of Engineering, Pontificia Universidad Católica de Chile, Santiago 7810000, ChileSchool of Engineering, Pontificia Universidad Católica de Chile, Santiago 7810000, ChileSchool of Civil Construction, Faculty of Engineering, Pontificia Universidad Católica de Chile, Santiago 7810000, ChileTarget value design (TVD) is a management approach that applies target costing in the design and construction industry. TVD enables a project environment with favorable characteristics to generate value. However, because the TVD’s primary assessment is cost, target cost can be met without necessarily achieving the project’s full value. This research applies the action research approach to implement TVD in a housing project and explores the value generation of the project using a value analysis model (VAM) to study the balance between cost and value fulfillment in the product and design process. According to the results, even though the target cost was achieved, the desired value of the project was not achieved during the project design. However, there is a tendency to increase value over time to a greater extent in the product and not so much in the process. The main contributions of this study are the possibility of comparing cost and value, identifying the emphasis of product over process and cost over value throughout the TVD project. This study enhances the literature on project value generation and maximization, offering new knowledge for a better understanding of how to conduct a value analysis in combination with costing in TVD projects.https://www.mdpi.com/2075-5309/12/7/922target value designvalue generationvalue measurementlean designvalue analysistarget costing
spellingShingle Zulay Giménez
Claudio Mourgues
Luis F. Alarcón
Harrison Mesa
Exploring Value Generation in Target Value Design Applying a Value Analysis Model
Buildings
target value design
value generation
value measurement
lean design
value analysis
target costing
title Exploring Value Generation in Target Value Design Applying a Value Analysis Model
title_full Exploring Value Generation in Target Value Design Applying a Value Analysis Model
title_fullStr Exploring Value Generation in Target Value Design Applying a Value Analysis Model
title_full_unstemmed Exploring Value Generation in Target Value Design Applying a Value Analysis Model
title_short Exploring Value Generation in Target Value Design Applying a Value Analysis Model
title_sort exploring value generation in target value design applying a value analysis model
topic target value design
value generation
value measurement
lean design
value analysis
target costing
url https://www.mdpi.com/2075-5309/12/7/922
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