A Multimodal Analysis Using an Exemplar from Japanese Television Advertising
A multimodal analysis is used to investigate for the presence of situated meanings of uchi/soto in Japanese advertising. The analysis supports the proposition that discourses of gendered relations of uchi/soto may be found in contemporary Japanese television advertising. The article argues that rela...
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2020-07-01
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| Series: | Athens Journal of Mass Media and Communications |
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| Online Access: | https://www.athensjournals.gr/media/2020-6-3-2-Murray.pdf |