Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CSEI; ASEM
2016-12-01
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| Series: | Eastern European Journal of Regional Studies |
| Subjects: | |
| Online Access: | http://www.csei.ase.md/journal/files/issue_22/EEJRS_0202_VAR.pdf |