Implementation of Marketing Strategy: A Case Study of an Online Upcycling Fashion Brand in Indonesia
The continuous growth of the fashion industry leaves tons of discarded clothing and garments. One way to address this issue is by upcycling or assembling worn or leftover garments into a new piece of clothing. With the growing sustainable awareness in Indonesia, consumers have started to look for cl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2022-02-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/7534 |
