On the role of recognition in consumer choice: A model comparison
One prominent model in the realm of memory-based judgments and decisions is the recognition heuristic. Under certain preconditions, it presumes that choices are based on recognition in a one-cue non-compensatory manner and that other information is ignored. This claim has been studied widely---and r...
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2014-01-01
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| Series: | Judgment and Decision Making |
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| Online Access: | http://journal.sjdm.org/13/13404b/jdm13404b.pdf |