Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South Korea
Individuals’ cultural tendencies of horizontal/vertical individualism and collectivism interact with their dispositional traits and contextual factors to shape social interactions. A key dispositional trait is social value orientation (SVO), a general tendency toward competition (proself) vs. cooper...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2018-11-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2018.02262/full |
| _version_ | 1818766329840140288 |
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| author | Chanki Moon Chanki Moon Giovanni A. Travaglino Giovanni A. Travaglino Ayse K. Uskul |
| author_facet | Chanki Moon Chanki Moon Giovanni A. Travaglino Giovanni A. Travaglino Ayse K. Uskul |
| author_sort | Chanki Moon |
| collection | DOAJ |
| description | Individuals’ cultural tendencies of horizontal/vertical individualism and collectivism interact with their dispositional traits and contextual factors to shape social interactions. A key dispositional trait is social value orientation (SVO), a general tendency toward competition (proself) vs. cooperation (prosocial) in social exchanges. The present study (N = 1032) explored the relationship between SVO and personal cultural tendencies of horizontal/vertical individualism and collectivism in two different cultural settings, the United States (a vertical individualist setting) and South Korea (a vertical collectivistic setting). We hypothesized that each value orientation would be associated with the congruent personal cultural tendency across settings. We further hypothesized that this association would be specific to the context, so that SVO would play a more relevant role where the cultural theme was less dominant. Results indicated that, across contexts, proself individuals endorsed vertical individualistic values more strongly than prosocial individuals. Conversely, prosocial individuals endorsed horizontal collectivistic values more strongly than proself individuals. In addition, the effect of SVO was different in the two cultural contexts. Compared to proself individuals, prosocial individuals endorsed horizontal collectivism more strongly in the United States context, and horizontal individualism less strongly in the Korea context. Theoretical implications and limitations of the findings, as well as directions for future work are discussed. |
| first_indexed | 2024-12-18T08:32:16Z |
| format | Article |
| id | doaj.art-7798830f763f4afdabc63a7d16739eaf |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-18T08:32:16Z |
| publishDate | 2018-11-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-7798830f763f4afdabc63a7d16739eaf2022-12-21T21:14:26ZengFrontiers Media S.A.Frontiers in Psychology1664-10782018-11-01910.3389/fpsyg.2018.02262380584Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South KoreaChanki Moon0Chanki Moon1Giovanni A. Travaglino2Giovanni A. Travaglino3Ayse K. Uskul4Department of Psychology, Chonnam National University, Gwangju, South KoreaSchool of Psychology, University of Kent, Canterbury, United KingdomSchool of Psychology, University of Kent, Canterbury, United KingdomSchool of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen, ChinaSchool of Psychology, University of Kent, Canterbury, United KingdomIndividuals’ cultural tendencies of horizontal/vertical individualism and collectivism interact with their dispositional traits and contextual factors to shape social interactions. A key dispositional trait is social value orientation (SVO), a general tendency toward competition (proself) vs. cooperation (prosocial) in social exchanges. The present study (N = 1032) explored the relationship between SVO and personal cultural tendencies of horizontal/vertical individualism and collectivism in two different cultural settings, the United States (a vertical individualist setting) and South Korea (a vertical collectivistic setting). We hypothesized that each value orientation would be associated with the congruent personal cultural tendency across settings. We further hypothesized that this association would be specific to the context, so that SVO would play a more relevant role where the cultural theme was less dominant. Results indicated that, across contexts, proself individuals endorsed vertical individualistic values more strongly than prosocial individuals. Conversely, prosocial individuals endorsed horizontal collectivistic values more strongly than proself individuals. In addition, the effect of SVO was different in the two cultural contexts. Compared to proself individuals, prosocial individuals endorsed horizontal collectivism more strongly in the United States context, and horizontal individualism less strongly in the Korea context. Theoretical implications and limitations of the findings, as well as directions for future work are discussed.https://www.frontiersin.org/article/10.3389/fpsyg.2018.02262/fullcultural valueshorizontal and vertical individualism and collectivismsocial value orientationcross-cultural comparisonprosocialproself |
| spellingShingle | Chanki Moon Chanki Moon Giovanni A. Travaglino Giovanni A. Travaglino Ayse K. Uskul Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South Korea Frontiers in Psychology cultural values horizontal and vertical individualism and collectivism social value orientation cross-cultural comparison prosocial proself |
| title | Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South Korea |
| title_full | Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South Korea |
| title_fullStr | Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South Korea |
| title_full_unstemmed | Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South Korea |
| title_short | Social Value Orientation and Endorsement of Horizontal and Vertical Individualism and Collectivism: An Exploratory Study Comparing Individuals From North America and South Korea |
| title_sort | social value orientation and endorsement of horizontal and vertical individualism and collectivism an exploratory study comparing individuals from north america and south korea |
| topic | cultural values horizontal and vertical individualism and collectivism social value orientation cross-cultural comparison prosocial proself |
| url | https://www.frontiersin.org/article/10.3389/fpsyg.2018.02262/full |
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