DIGITALAGE: CREATIVITY VS. CREATION

The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely determine the development of the Information society, the digital economy, where the need for implementation of innovative projects correlates w...

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Main Author: S L Urazova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2017-12-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:http://journals.rudn.ru/literary-criticism/article/view/17589
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author S L Urazova
author_facet S L Urazova
author_sort S L Urazova
collection DOAJ
description The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely determine the development of the Information society, the digital economy, where the need for implementation of innovative projects correlates with the leading signs - originality, novelty, efficiency, interactivity, productivity, because it is necessary for civilizational advancement. For the media industry, which is residing the significant reforms at the digital age, these concepts are not less important.These terms are opposed to primitive patterns and stereotypes at the production of media. These terms also relate to the language’s opposition - “craft - creation”, which the understanding of the semantic values produces the relevant competencies among producers of media products. The article reveals the contradictions that are raised as a result of choice in favor to craftsmanship, justifies the influence of stereotypes on the modern media market.
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spelling doaj.art-77a162b6f7ea4962820f204841668bb22022-12-22T03:11:16ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472017-12-0122465065910.22363/2312-9220-2017-22-4-650-65916001DIGITALAGE: CREATIVITY VS. CREATIONS L Urazova0<p>Научно-исследовательский сектор Академии медиаиндустрии</p>The article substantiates the semantic differences between the concepts “creativity” and “creation” (from the Latin cretio - creation). These terms largely determine the development of the Information society, the digital economy, where the need for implementation of innovative projects correlates with the leading signs - originality, novelty, efficiency, interactivity, productivity, because it is necessary for civilizational advancement. For the media industry, which is residing the significant reforms at the digital age, these concepts are not less important.These terms are opposed to primitive patterns and stereotypes at the production of media. These terms also relate to the language’s opposition - “craft - creation”, which the understanding of the semantic values produces the relevant competencies among producers of media products. The article reveals the contradictions that are raised as a result of choice in favor to craftsmanship, justifies the influence of stereotypes on the modern media market.http://journals.rudn.ru/literary-criticism/article/view/17589когнитивная лингвистикаинформационное обществомедиаотрасльмедиапроизводствоконтентремеслотворчествокреативность
spellingShingle S L Urazova
DIGITALAGE: CREATIVITY VS. CREATION
RUDN Journal of Studies in Literature and Journalism
когнитивная лингвистика
информационное общество
медиаотрасль
медиапроизводство
контент
ремесло
творчество
креативность
title DIGITALAGE: CREATIVITY VS. CREATION
title_full DIGITALAGE: CREATIVITY VS. CREATION
title_fullStr DIGITALAGE: CREATIVITY VS. CREATION
title_full_unstemmed DIGITALAGE: CREATIVITY VS. CREATION
title_short DIGITALAGE: CREATIVITY VS. CREATION
title_sort digitalage creativity vs creation
topic когнитивная лингвистика
информационное общество
медиаотрасль
медиапроизводство
контент
ремесло
творчество
креативность
url http://journals.rudn.ru/literary-criticism/article/view/17589
work_keys_str_mv AT slurazova digitalagecreativityvscreation