The impact of long-term orientation on compulsive buying behavior: A cross-cultural study
The overall purpose of this study was to investigate the wider impacts of cultural values on consumer compulsive buying from a cross-cultural perspective. This study considers the long-term orientation as an extended antecedent to explore the moderating role of materialism value and money attitude o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-10-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.979908/full |
| _version_ | 1811239277101580288 |
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| author | Pei Wang Yuqing Zhai |
| author_facet | Pei Wang Yuqing Zhai |
| author_sort | Pei Wang |
| collection | DOAJ |
| description | The overall purpose of this study was to investigate the wider impacts of cultural values on consumer compulsive buying from a cross-cultural perspective. This study considers the long-term orientation as an extended antecedent to explore the moderating role of materialism value and money attitude on compulsive buying behavior in different cultures. Survey results from 313 Chinese and 309 U.S. consumers indicate that the higher materialistic values drive compulsive buying though some differences exist between consumers in both countries. To specify, American buyers had a higher materialistic orientation and higher compulsive buying tendencies than Chinese consumers. Furthermore, the results indicate that money attitudes are negatively related to compulsive buying behaviors among two countries' consumers. Lastly, this study found that long-term orientations were found to significantly influence money attitudes and compulsive buying among Chinese consumers. |
| first_indexed | 2024-04-12T12:58:05Z |
| format | Article |
| id | doaj.art-77a4ec0ab9cf4dbdb3ee45ea5ae7e11e |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-12T12:58:05Z |
| publishDate | 2022-10-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-77a4ec0ab9cf4dbdb3ee45ea5ae7e11e2022-12-22T03:32:16ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-10-011310.3389/fpsyg.2022.979908979908The impact of long-term orientation on compulsive buying behavior: A cross-cultural studyPei Wang0Yuqing Zhai1School of Communication, Florida State University, Tallahassee, FL, United StatesSchool of Business and Tourism Management, Yunnan University, Kunming City, ChinaThe overall purpose of this study was to investigate the wider impacts of cultural values on consumer compulsive buying from a cross-cultural perspective. This study considers the long-term orientation as an extended antecedent to explore the moderating role of materialism value and money attitude on compulsive buying behavior in different cultures. Survey results from 313 Chinese and 309 U.S. consumers indicate that the higher materialistic values drive compulsive buying though some differences exist between consumers in both countries. To specify, American buyers had a higher materialistic orientation and higher compulsive buying tendencies than Chinese consumers. Furthermore, the results indicate that money attitudes are negatively related to compulsive buying behaviors among two countries' consumers. Lastly, this study found that long-term orientations were found to significantly influence money attitudes and compulsive buying among Chinese consumers.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.979908/fullcompulsive buyinglong-term orientationmoney attitudematerialism valuecross-cultural study |
| spellingShingle | Pei Wang Yuqing Zhai The impact of long-term orientation on compulsive buying behavior: A cross-cultural study Frontiers in Psychology compulsive buying long-term orientation money attitude materialism value cross-cultural study |
| title | The impact of long-term orientation on compulsive buying behavior: A cross-cultural study |
| title_full | The impact of long-term orientation on compulsive buying behavior: A cross-cultural study |
| title_fullStr | The impact of long-term orientation on compulsive buying behavior: A cross-cultural study |
| title_full_unstemmed | The impact of long-term orientation on compulsive buying behavior: A cross-cultural study |
| title_short | The impact of long-term orientation on compulsive buying behavior: A cross-cultural study |
| title_sort | impact of long term orientation on compulsive buying behavior a cross cultural study |
| topic | compulsive buying long-term orientation money attitude materialism value cross-cultural study |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.979908/full |
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