Technology Acceptance Model for 3D Virtual Reality System in Luxury Brands Online Stores
This paper presents an evaluation of a 3D semi-immersive virtual reality (VR) system for online luxury product visualization and customization service. This paper's objective is to present the results of the survey-based analysis using a technology acceptance model with ease of use, usefulness,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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IEEE
2019-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/8713454/ |
| _version_ | 1818323540203536384 |
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| author | Samar Altarteer Vassilis Charissis |
| author_facet | Samar Altarteer Vassilis Charissis |
| author_sort | Samar Altarteer |
| collection | DOAJ |
| description | This paper presents an evaluation of a 3D semi-immersive virtual reality (VR) system for online luxury product visualization and customization service. This paper's objective is to present the results of the survey-based analysis using a technology acceptance model with ease of use, usefulness, perceived experience value, and perceived presence as independent variables, in testing the attitudes toward the system. The impact of product customization and personalization features on the perceived experience value and the attitudes toward the system was also tested. The result shows that the perceived presence, usefulness, ease of use, and the perceived experience value have a significant positive effect on the attitudes toward the 3D VR semi-immersive system. The result also revealed that utilizing the advantage of 3D VR systems with regard to real-time manipulation of the product and the flexibility in customizing the 3D models' features in real time has elevated the attitudes toward the aforementioned emerging technology within this specific context. |
| first_indexed | 2024-12-13T11:14:19Z |
| format | Article |
| id | doaj.art-77afc1cb11674c2c88f8986cb3e271c2 |
| institution | Directory Open Access Journal |
| issn | 2169-3536 |
| language | English |
| last_indexed | 2024-12-13T11:14:19Z |
| publishDate | 2019-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj.art-77afc1cb11674c2c88f8986cb3e271c22022-12-21T23:48:40ZengIEEEIEEE Access2169-35362019-01-017640536406210.1109/ACCESS.2019.29163538713454Technology Acceptance Model for 3D Virtual Reality System in Luxury Brands Online StoresSamar Altarteer0https://orcid.org/0000-0002-1321-5524Vassilis Charissis1School of Design and Architecture, Dar Al-Hekma University, Jeddah, Saudi ArabiaSchool of Computing, Engineering and Built Environment, Glasgow Caledonian University, Glasgow, U.K.This paper presents an evaluation of a 3D semi-immersive virtual reality (VR) system for online luxury product visualization and customization service. This paper's objective is to present the results of the survey-based analysis using a technology acceptance model with ease of use, usefulness, perceived experience value, and perceived presence as independent variables, in testing the attitudes toward the system. The impact of product customization and personalization features on the perceived experience value and the attitudes toward the system was also tested. The result shows that the perceived presence, usefulness, ease of use, and the perceived experience value have a significant positive effect on the attitudes toward the 3D VR semi-immersive system. The result also revealed that utilizing the advantage of 3D VR systems with regard to real-time manipulation of the product and the flexibility in customizing the 3D models' features in real time has elevated the attitudes toward the aforementioned emerging technology within this specific context.https://ieeexplore.ieee.org/document/8713454/Virtual realitytechnology acceptance modelluxury brandsproduct customization |
| spellingShingle | Samar Altarteer Vassilis Charissis Technology Acceptance Model for 3D Virtual Reality System in Luxury Brands Online Stores IEEE Access Virtual reality technology acceptance model luxury brands product customization |
| title | Technology Acceptance Model for 3D Virtual Reality System in Luxury Brands Online Stores |
| title_full | Technology Acceptance Model for 3D Virtual Reality System in Luxury Brands Online Stores |
| title_fullStr | Technology Acceptance Model for 3D Virtual Reality System in Luxury Brands Online Stores |
| title_full_unstemmed | Technology Acceptance Model for 3D Virtual Reality System in Luxury Brands Online Stores |
| title_short | Technology Acceptance Model for 3D Virtual Reality System in Luxury Brands Online Stores |
| title_sort | technology acceptance model for 3d virtual reality system in luxury brands online stores |
| topic | Virtual reality technology acceptance model luxury brands product customization |
| url | https://ieeexplore.ieee.org/document/8713454/ |
| work_keys_str_mv | AT samaraltarteer technologyacceptancemodelfor3dvirtualrealitysysteminluxurybrandsonlinestores AT vassilischarissis technologyacceptancemodelfor3dvirtualrealitysysteminluxurybrandsonlinestores |