Investigation of Chicken Meat Consumption Habits in Terms of Improvement of Broiler Breeding: A Case Study of Uşak Province

This study is consisted of data obtained from the survey conducted with 400 consumers in Uşak province urban area. As a result of the analysis, the average amount of annual per capita chicken meat consumed was calculated as 13.64 kg. The average amount of consumption increases due to the increase in...

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Main Authors: Atila Yıldız, Asuman Arslan Duru
Format: Article
Language:English
Published: Turkish Science and Technology Publishing (TURSTEP) 2019-06-01
Series:Turkish Journal of Agriculture: Food Science and Technology
Subjects:
Online Access:http://www.agrifoodscience.com/index.php/TURJAF/article/view/2180
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author Atila Yıldız
Asuman Arslan Duru
author_facet Atila Yıldız
Asuman Arslan Duru
author_sort Atila Yıldız
collection DOAJ
description This study is consisted of data obtained from the survey conducted with 400 consumers in Uşak province urban area. As a result of the analysis, the average amount of annual per capita chicken meat consumed was calculated as 13.64 kg. The average amount of consumption increases due to the increase in income level. 39.2% of the consumers (consume chicken meat once a week. However, nearly half of consumers (41.7%) consume chicken meat, this is one third in total meat consumption. This ratio is changing according to income groups. Consumers supply chicken meat from vendors, grocery stores and groceries. The main reason for consumption of chicken meat for consumers; low price, easy to find on the market and healthy. Nearly half (42.5%) of the consumers prefer whole chick. The percentage of those consumed in the chicken meat consumed by the consumers is very low. Factors that are effective on consumers preferences for chicken meat; the freshness of the product, the price, the type of packaging, the quality, the producer company, the advertisement of the product, the taste of the consumer and the date of manufacture of the product. According to consumer preference (but, baguette, chest, wings etc.) processed products can be prepared according to the grill or other purposes and presented to the consumer. As consumers are prepared to extra payment for organic (ecological) food products, the farmers can be guided by incentives to organic poultry breeding systems.
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spelling doaj.art-77b847d583ea4ba188dc974b71c61c702023-02-15T16:15:52ZengTurkish Science and Technology Publishing (TURSTEP)Turkish Journal of Agriculture: Food Science and Technology2148-127X2019-06-017683383910.24925/turjaf.v7i6.833-839.21801160Investigation of Chicken Meat Consumption Habits in Terms of Improvement of Broiler Breeding: A Case Study of Uşak ProvinceAtila Yıldız0Asuman Arslan Duru1Department of Animal Science, Institute of Science and Technology, Uşak University, UşakDepartment of Animal Science, Faculty of Agriculture and Natural Sciences, Uşak University, 64000 UşakThis study is consisted of data obtained from the survey conducted with 400 consumers in Uşak province urban area. As a result of the analysis, the average amount of annual per capita chicken meat consumed was calculated as 13.64 kg. The average amount of consumption increases due to the increase in income level. 39.2% of the consumers (consume chicken meat once a week. However, nearly half of consumers (41.7%) consume chicken meat, this is one third in total meat consumption. This ratio is changing according to income groups. Consumers supply chicken meat from vendors, grocery stores and groceries. The main reason for consumption of chicken meat for consumers; low price, easy to find on the market and healthy. Nearly half (42.5%) of the consumers prefer whole chick. The percentage of those consumed in the chicken meat consumed by the consumers is very low. Factors that are effective on consumers preferences for chicken meat; the freshness of the product, the price, the type of packaging, the quality, the producer company, the advertisement of the product, the taste of the consumer and the date of manufacture of the product. According to consumer preference (but, baguette, chest, wings etc.) processed products can be prepared according to the grill or other purposes and presented to the consumer. As consumers are prepared to extra payment for organic (ecological) food products, the farmers can be guided by incentives to organic poultry breeding systems.http://www.agrifoodscience.com/index.php/TURJAF/article/view/2180tavuk etitüketici tercihitüketimuşak i̇likhi-kare
spellingShingle Atila Yıldız
Asuman Arslan Duru
Investigation of Chicken Meat Consumption Habits in Terms of Improvement of Broiler Breeding: A Case Study of Uşak Province
Turkish Journal of Agriculture: Food Science and Technology
tavuk eti
tüketici tercihi
tüketim
uşak i̇li
khi-kare
title Investigation of Chicken Meat Consumption Habits in Terms of Improvement of Broiler Breeding: A Case Study of Uşak Province
title_full Investigation of Chicken Meat Consumption Habits in Terms of Improvement of Broiler Breeding: A Case Study of Uşak Province
title_fullStr Investigation of Chicken Meat Consumption Habits in Terms of Improvement of Broiler Breeding: A Case Study of Uşak Province
title_full_unstemmed Investigation of Chicken Meat Consumption Habits in Terms of Improvement of Broiler Breeding: A Case Study of Uşak Province
title_short Investigation of Chicken Meat Consumption Habits in Terms of Improvement of Broiler Breeding: A Case Study of Uşak Province
title_sort investigation of chicken meat consumption habits in terms of improvement of broiler breeding a case study of usak province
topic tavuk eti
tüketici tercihi
tüketim
uşak i̇li
khi-kare
url http://www.agrifoodscience.com/index.php/TURJAF/article/view/2180
work_keys_str_mv AT atilayıldız investigationofchickenmeatconsumptionhabitsintermsofimprovementofbroilerbreedingacasestudyofusakprovince
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