Post-Pandemic Hotel Decision Criteria Analysis Using Decision Making Methods

This paper proposes an optimized hybrid process of the Analytic Hierarchy Process with the Simple Additive Weighting method for hotel decision-making. This study is important as many sectors including tourism are striving in the post-pandemic era. The proposed hypothesis is proven through a study ca...

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Main Authors: Prima Melati Sukma, Cutifa Safitri
Format: Article
Language:English
Published: University of Brawijaya 2022-09-01
Series:JITeCS (Journal of Information Technology and Computer Science)
Online Access:https://jitecs.ub.ac.id/index.php/jitecs/article/view/388
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author Prima Melati Sukma
Cutifa Safitri
author_facet Prima Melati Sukma
Cutifa Safitri
author_sort Prima Melati Sukma
collection DOAJ
description This paper proposes an optimized hybrid process of the Analytic Hierarchy Process with the Simple Additive Weighting method for hotel decision-making. This study is important as many sectors including tourism are striving in the post-pandemic era. The proposed hypothesis is proven through a study case of hotel selection which included four factors for the criteria in decision-making, namely price, facilities, class, and location. The supported literature review on the topic described both methods are still widely used for the decision-making process. This study critically analyzed the importance of the selected factors. The superiority of this approach is to measure the validity by considering the depreciated value. To validate our findings, a group of sampling is done by performing the hybrid methods. Calculated results revealed the proposed methods achieve the decision-making process, the hybrid AHP – SAW model was found to be an effective method for assessing the hotel selection process.
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spelling doaj.art-77dbd6e58f8a44558afcca0c363f27982024-03-22T08:34:20ZengUniversity of BrawijayaJITeCS (Journal of Information Technology and Computer Science)2540-94332540-98242022-09-017110.25126/jitecs.202271388Post-Pandemic Hotel Decision Criteria Analysis Using Decision Making MethodsPrima Melati Sukma0Cutifa Safitri1a:1:{s:5:"en_US";s:20:"President University";}President UniversityThis paper proposes an optimized hybrid process of the Analytic Hierarchy Process with the Simple Additive Weighting method for hotel decision-making. This study is important as many sectors including tourism are striving in the post-pandemic era. The proposed hypothesis is proven through a study case of hotel selection which included four factors for the criteria in decision-making, namely price, facilities, class, and location. The supported literature review on the topic described both methods are still widely used for the decision-making process. This study critically analyzed the importance of the selected factors. The superiority of this approach is to measure the validity by considering the depreciated value. To validate our findings, a group of sampling is done by performing the hybrid methods. Calculated results revealed the proposed methods achieve the decision-making process, the hybrid AHP – SAW model was found to be an effective method for assessing the hotel selection process.https://jitecs.ub.ac.id/index.php/jitecs/article/view/388
spellingShingle Prima Melati Sukma
Cutifa Safitri
Post-Pandemic Hotel Decision Criteria Analysis Using Decision Making Methods
JITeCS (Journal of Information Technology and Computer Science)
title Post-Pandemic Hotel Decision Criteria Analysis Using Decision Making Methods
title_full Post-Pandemic Hotel Decision Criteria Analysis Using Decision Making Methods
title_fullStr Post-Pandemic Hotel Decision Criteria Analysis Using Decision Making Methods
title_full_unstemmed Post-Pandemic Hotel Decision Criteria Analysis Using Decision Making Methods
title_short Post-Pandemic Hotel Decision Criteria Analysis Using Decision Making Methods
title_sort post pandemic hotel decision criteria analysis using decision making methods
url https://jitecs.ub.ac.id/index.php/jitecs/article/view/388
work_keys_str_mv AT primamelatisukma postpandemichoteldecisioncriteriaanalysisusingdecisionmakingmethods
AT cutifasafitri postpandemichoteldecisioncriteriaanalysisusingdecisionmakingmethods