Digital communication as a global challenge for trade unions: Lessons from Brazil and Portugal
Abstract As a cross-cutting issue encompassing all of society, the evolution of digital technologies is particularly challenging to traditional labour actors that are accustomed to physical work and face-to-face contact. This article discusses the distinctive possibilities of social media use as a f...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade de Sâo Paulo
2021-09-01
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| Series: | Tempo Social |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20702021000200183&tlng=en |
| _version_ | 1818955583923945472 |
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| author | Hermes Augusto Costa Bia Carneiro |
| author_facet | Hermes Augusto Costa Bia Carneiro |
| author_sort | Hermes Augusto Costa |
| collection | DOAJ |
| description | Abstract As a cross-cutting issue encompassing all of society, the evolution of digital technologies is particularly challenging to traditional labour actors that are accustomed to physical work and face-to-face contact. This article discusses the distinctive possibilities of social media use as a forward-thinking global strategy for organised labour. After an initial clarification of useful concepts to consider in the digital age, we focus on the social media presence of trade unions, identifying the pros and cons associated with platform-based communication. Finally, the article debates the implications of social media platforms as tools to strengthen networks with nonunion actors and contribute to the amplification of the labour agenda. Through a comparative analysis of four trade union confederations, two from Brazil and two from Portugal, we argue that, despite the possibilities for outreach and interaction enabled by the new communication and information technologies, trade union confederations maintain constricted networks and an outdated top-down communications model. |
| first_indexed | 2024-12-20T10:40:23Z |
| format | Article |
| id | doaj.art-77e6daadd54e4168898cc2c945b0e9eb |
| institution | Directory Open Access Journal |
| issn | 1809-4554 |
| language | Portuguese |
| last_indexed | 2024-12-20T10:40:23Z |
| publishDate | 2021-09-01 |
| publisher | Universidade de Sâo Paulo |
| record_format | Article |
| series | Tempo Social |
| spelling | doaj.art-77e6daadd54e4168898cc2c945b0e9eb2022-12-21T19:43:33ZporUniversidade de Sâo PauloTempo Social1809-45542021-09-0133218320810.11606/0103-2070.ts.2021.182000Digital communication as a global challenge for trade unions: Lessons from Brazil and PortugalHermes Augusto Costahttps://orcid.org/0000-0001-7873-4440Bia Carneirohttps://orcid.org/0000-0002-7957-8694Abstract As a cross-cutting issue encompassing all of society, the evolution of digital technologies is particularly challenging to traditional labour actors that are accustomed to physical work and face-to-face contact. This article discusses the distinctive possibilities of social media use as a forward-thinking global strategy for organised labour. After an initial clarification of useful concepts to consider in the digital age, we focus on the social media presence of trade unions, identifying the pros and cons associated with platform-based communication. Finally, the article debates the implications of social media platforms as tools to strengthen networks with nonunion actors and contribute to the amplification of the labour agenda. Through a comparative analysis of four trade union confederations, two from Brazil and two from Portugal, we argue that, despite the possibilities for outreach and interaction enabled by the new communication and information technologies, trade union confederations maintain constricted networks and an outdated top-down communications model.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20702021000200183&tlng=enDigital communicationTrade unionismFacebookBrazilPortugal |
| spellingShingle | Hermes Augusto Costa Bia Carneiro Digital communication as a global challenge for trade unions: Lessons from Brazil and Portugal Tempo Social Digital communication Trade unionism Brazil Portugal |
| title | Digital communication as a global challenge for trade unions: Lessons from Brazil and Portugal |
| title_full | Digital communication as a global challenge for trade unions: Lessons from Brazil and Portugal |
| title_fullStr | Digital communication as a global challenge for trade unions: Lessons from Brazil and Portugal |
| title_full_unstemmed | Digital communication as a global challenge for trade unions: Lessons from Brazil and Portugal |
| title_short | Digital communication as a global challenge for trade unions: Lessons from Brazil and Portugal |
| title_sort | digital communication as a global challenge for trade unions lessons from brazil and portugal |
| topic | Digital communication Trade unionism Brazil Portugal |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20702021000200183&tlng=en |
| work_keys_str_mv | AT hermesaugustocosta digitalcommunicationasaglobalchallengefortradeunionslessonsfrombrazilandportugal AT biacarneiro digitalcommunicationasaglobalchallengefortradeunionslessonsfrombrazilandportugal |