Equilibrium strategies among supply chain members

This paper is focused on analysis of two stage supply chain. The supply chain is represented by multiple producers offering one mutually substitutable product at the beginning and at the end it is represented by final customers demanding considered production. In two stage supply chain, as intermedi...

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Bibliographic Details
Main Authors: Brezina Ivan, Pekár Juraj, Čičková Zuzana
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2014-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2014/0350-21201432133B.pdf
Description
Summary:This paper is focused on analysis of two stage supply chain. The supply chain is represented by multiple producers offering one mutually substitutable product at the beginning and at the end it is represented by final customers demanding considered production. In two stage supply chain, as intermediate nodes of supply chain, two vendors supplying product from producer to consumer are considered. The aim of suppliers is to maintain market share. The analysis is based on equilibrium between linear supply and demand functions at both sides of the supply chain. The result is the evaluation of the equilibrium strategy of subjects at both sides of the supply chain and analyses how different actors have to adapt their strategy.
ISSN:0350-2120
2683-4162