The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the Smartwatch

Products with interactive interfaces can be seen everywhere, and product interface design aesthetics is a topic that has begun to receive wide attention. Consumers’ perceptions of product interfaces come from their own emotions, and emotion plays a significant role in product interface design aesthe...

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Main Authors: Jian Wang, Yen Hsu
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Symmetry
Subjects:
Online Access:https://www.mdpi.com/2073-8994/12/9/1403
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author Jian Wang
Yen Hsu
author_facet Jian Wang
Yen Hsu
author_sort Jian Wang
collection DOAJ
description Products with interactive interfaces can be seen everywhere, and product interface design aesthetics is a topic that has begun to receive wide attention. Consumers’ perceptions of product interfaces come from their own emotions, and emotion plays a significant role in product interface design aesthetics. In other words, it must meet the users’ emotional and aesthetic requirements. Therefore, we need to better understand the aesthetic design criteria and how they stimulate specific emotional responses. This study takes the dial interface of smartwatches as its experimental sample and explores how the interaction effects of the screen shape (square and round) and the symmetry type and the complexity type of the interface design influence the users’ emotional arousal and valence. In addition, it analyzes the effects of the symmetry type, the complexity type, and the screen shape on the users’ arousal and valence. The results show that the attributes of interface design aesthetics (symmetry-asymmetry, complexity-simplicity, and square-round) affect the users’ emotional responses. Moreover, the interface shape is one of the important factors in the emotional response to an interface design. This paper, based on previous research, provides vital theoretical support for the relevant literature on interface design aesthetics and the users’ emotional state. In addition, it may provide a reference for designers and developers who wish to develop and implement emotional user interfaces that are designed to more effectively appeal to their emotions.
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spelling doaj.art-781816948be74af2a2dd30c45de16af52023-11-20T11:06:33ZengMDPI AGSymmetry2073-89942020-08-01129140310.3390/sym12091403The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the SmartwatchJian Wang0Yen Hsu1The Graduate Institute of Design Science, Tatung University, Taipei 104, TaiwanThe Graduate Institute of Design Science, Tatung University, Taipei 104, TaiwanProducts with interactive interfaces can be seen everywhere, and product interface design aesthetics is a topic that has begun to receive wide attention. Consumers’ perceptions of product interfaces come from their own emotions, and emotion plays a significant role in product interface design aesthetics. In other words, it must meet the users’ emotional and aesthetic requirements. Therefore, we need to better understand the aesthetic design criteria and how they stimulate specific emotional responses. This study takes the dial interface of smartwatches as its experimental sample and explores how the interaction effects of the screen shape (square and round) and the symmetry type and the complexity type of the interface design influence the users’ emotional arousal and valence. In addition, it analyzes the effects of the symmetry type, the complexity type, and the screen shape on the users’ arousal and valence. The results show that the attributes of interface design aesthetics (symmetry-asymmetry, complexity-simplicity, and square-round) affect the users’ emotional responses. Moreover, the interface shape is one of the important factors in the emotional response to an interface design. This paper, based on previous research, provides vital theoretical support for the relevant literature on interface design aesthetics and the users’ emotional state. In addition, it may provide a reference for designers and developers who wish to develop and implement emotional user interfaces that are designed to more effectively appeal to their emotions.https://www.mdpi.com/2073-8994/12/9/1403interface aestheticssymmetrycomplexityvalencearousalsmartwatch
spellingShingle Jian Wang
Yen Hsu
The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the Smartwatch
Symmetry
interface aesthetics
symmetry
complexity
valence
arousal
smartwatch
title The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the Smartwatch
title_full The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the Smartwatch
title_fullStr The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the Smartwatch
title_full_unstemmed The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the Smartwatch
title_short The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the Smartwatch
title_sort relationship of symmetry complexity and shape in mobile interface aesthetics from an emotional perspective a case study of the smartwatch
topic interface aesthetics
symmetry
complexity
valence
arousal
smartwatch
url https://www.mdpi.com/2073-8994/12/9/1403
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