Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations
Place attachment has recently become a research topic of interest as a relevant concept in understanding some tourist behaviours. It is a relational concept based on cognitive and emotional connections with destinations, yet it has seldom been studied as a loyalty predictor. The objective of thi...
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| Format: | Article |
| Language: | English |
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University of the Algarve - ESGHT - CIEO
2015-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/759/1292 |
| _version_ | 1818148026018955264 |
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| author | Ana María Campón-Cerro Helena Maria Baptista Alves José Manuel Hernández-Mogollón |
| author_facet | Ana María Campón-Cerro Helena Maria Baptista Alves José Manuel Hernández-Mogollón |
| author_sort | Ana María Campón-Cerro |
| collection | DOAJ |
| description | Place attachment has recently become a research topic of interest
as a relevant concept in understanding some tourist behaviours. It
is a relational concept based on cognitive and emotional
connections with destinations, yet it has seldom been studied as a
loyalty predictor. The objective of this research is to test the
influence that attachment exerts on satisfaction with, and loyalty to,
rural tourism destinations, through attachment´s main dimensions:
identity and destination dependence. The application of attachment
to rural tourism is considered interesting because of the particular
relationships that tourists establish with the associated
environments. In addition, this field lacks causal studies related to
marketing, to better plan, manage and commercialise these
destinations and their companies. To test the theoretical model, a
sample of data on 464 rural tourists was collected through an online survey. An analysis was carried out using a Partial Least
Squares (PLS) technique through structural equation modelling.
The results reveal that both destination identity and dependence
are significant antecedents of overall satisfaction with, and loyalty
to, rural tourism destinations, but destination dependence has a
greater influence. The model shows a good capability to explain the
endogenous constructs of overall satisfaction and loyalty. |
| first_indexed | 2024-12-11T12:44:35Z |
| format | Article |
| id | doaj.art-78314d2554f447b8b12f02a181390286 |
| institution | Directory Open Access Journal |
| issn | 2182-8466 |
| language | English |
| last_indexed | 2024-12-11T12:44:35Z |
| publishDate | 2015-01-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj.art-78314d2554f447b8b12f02a1813902862022-12-22T01:06:52ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662015-01-011117076Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinationsAna María Campón-Cerro0Helena Maria Baptista Alves1José Manuel Hernández-Mogollón2University of Extremadura, Faculty of Business Studies and Tourism, Department of Business Management and Sociology, Avda. de la Universidad, s/n, 10071, Cáceres (Spain)University of Beira Interior, Faculty of Social and Human Sciences, Department of Management and Economics, 6200-209, Covilhã (Portugal)University of Extremadura, Faculty of Business Studies and Tourism, Department of Business Management and Sociology, 10071, Cáceres (Spain)Place attachment has recently become a research topic of interest as a relevant concept in understanding some tourist behaviours. It is a relational concept based on cognitive and emotional connections with destinations, yet it has seldom been studied as a loyalty predictor. The objective of this research is to test the influence that attachment exerts on satisfaction with, and loyalty to, rural tourism destinations, through attachment´s main dimensions: identity and destination dependence. The application of attachment to rural tourism is considered interesting because of the particular relationships that tourists establish with the associated environments. In addition, this field lacks causal studies related to marketing, to better plan, manage and commercialise these destinations and their companies. To test the theoretical model, a sample of data on 464 rural tourists was collected through an online survey. An analysis was carried out using a Partial Least Squares (PLS) technique through structural equation modelling. The results reveal that both destination identity and dependence are significant antecedents of overall satisfaction with, and loyalty to, rural tourism destinations, but destination dependence has a greater influence. The model shows a good capability to explain the endogenous constructs of overall satisfaction and loyalty.https://tmstudies.net/index.php/ectms/article/view/759/1292attachmentsatisfactionloyaltytourism destination marketingrural tourism |
| spellingShingle | Ana María Campón-Cerro Helena Maria Baptista Alves José Manuel Hernández-Mogollón Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations Tourism & Management Studies attachment satisfaction loyalty tourism destination marketing rural tourism |
| title | Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations |
| title_full | Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations |
| title_fullStr | Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations |
| title_full_unstemmed | Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations |
| title_short | Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations |
| title_sort | attachment as a factor in generating satisfaction with and loyalty to rural tourism destinations |
| topic | attachment satisfaction loyalty tourism destination marketing rural tourism |
| url | https://tmstudies.net/index.php/ectms/article/view/759/1292 |
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