Media and the Economic Crisis of the EU: The ‘Culturalization’ of a Systemic Crisis and Bild-Zeitung’s Framing of Greece

This article critically studies the hegemonic discursive construction of the EU’s current (2012) economic crisis, as it is articulated by political and economic elites and by mass media. The study focuses on the political economy of the particular crisis and through the critical concept of reificati...

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Main Author: Yiannis Mylonas
Format: Article
Language:English
Published: Paderborn University: Media Systems and Media Organisation Research Group 2012-07-01
Series:tripleC: Communication, Capitalism & Critique
Subjects:
Online Access:https://www.triple-c.at/index.php/tripleC/article/view/380
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author Yiannis Mylonas
author_facet Yiannis Mylonas
author_sort Yiannis Mylonas
collection DOAJ
description This article critically studies the hegemonic discursive construction of the EU’s current (2012) economic crisis, as it is articulated by political and economic elites and by mass media. The study focuses on the political economy of the particular crisis and through the critical concept of reification, the study emphasizes the hegemonic naturalization of the economic crisis by the “free market” economistic ideology. The article problematizes the positioning of Greece as the “crisis epicentre” in Europe, understanding Greece as a scapegoat and as a laboratory where political strategies of capitalist restructuring of the EU are performed. Through the frame analysis of Bild-zeitung’s headlines on the coverage of crisis-struck Greece, the article discusses a) the “culturalization” of the crisis and the diversion from a structural public debate on the global economic crisis b) the disciplinary function of crisis’ publicity, related to social control and the production of new, neoliberal social subjectivities c) the alienating effect of the culturalist crisis discourses to transnational publics, resulting to the misrecognition of the ideological and structural reasons of the given crisis, the misrecognition of the effects of the crisis and crisis-politics in people’s lives, the misrecognition of popular socio-political struggles in countries worse struck by crisis politics, and the eclipse of transnational solidarity and identification to the common issues that European people in particular are facing.
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spelling doaj.art-78696217db5141fbb92dce79f5a065c32023-08-02T05:03:36ZengPaderborn University: Media Systems and Media Organisation Research GrouptripleC: Communication, Capitalism & Critique1726-670X1726-670X2012-07-0110264667110.31269/triplec.v10i2.380380Media and the Economic Crisis of the EU: The ‘Culturalization’ of a Systemic Crisis and Bild-Zeitung’s Framing of GreeceYiannis Mylonas0University of LundThis article critically studies the hegemonic discursive construction of the EU’s current (2012) economic crisis, as it is articulated by political and economic elites and by mass media. The study focuses on the political economy of the particular crisis and through the critical concept of reification, the study emphasizes the hegemonic naturalization of the economic crisis by the “free market” economistic ideology. The article problematizes the positioning of Greece as the “crisis epicentre” in Europe, understanding Greece as a scapegoat and as a laboratory where political strategies of capitalist restructuring of the EU are performed. Through the frame analysis of Bild-zeitung’s headlines on the coverage of crisis-struck Greece, the article discusses a) the “culturalization” of the crisis and the diversion from a structural public debate on the global economic crisis b) the disciplinary function of crisis’ publicity, related to social control and the production of new, neoliberal social subjectivities c) the alienating effect of the culturalist crisis discourses to transnational publics, resulting to the misrecognition of the ideological and structural reasons of the given crisis, the misrecognition of the effects of the crisis and crisis-politics in people’s lives, the misrecognition of popular socio-political struggles in countries worse struck by crisis politics, and the eclipse of transnational solidarity and identification to the common issues that European people in particular are facing.https://www.triple-c.at/index.php/tripleC/article/view/380Economic crisisexceptionGreecedebtstereotypesspectaclereificationEUBild-zeitungtabloidization
spellingShingle Yiannis Mylonas
Media and the Economic Crisis of the EU: The ‘Culturalization’ of a Systemic Crisis and Bild-Zeitung’s Framing of Greece
tripleC: Communication, Capitalism & Critique
Economic crisis
exception
Greece
debt
stereotypes
spectacle
reification
EU
Bild-zeitung
tabloidization
title Media and the Economic Crisis of the EU: The ‘Culturalization’ of a Systemic Crisis and Bild-Zeitung’s Framing of Greece
title_full Media and the Economic Crisis of the EU: The ‘Culturalization’ of a Systemic Crisis and Bild-Zeitung’s Framing of Greece
title_fullStr Media and the Economic Crisis of the EU: The ‘Culturalization’ of a Systemic Crisis and Bild-Zeitung’s Framing of Greece
title_full_unstemmed Media and the Economic Crisis of the EU: The ‘Culturalization’ of a Systemic Crisis and Bild-Zeitung’s Framing of Greece
title_short Media and the Economic Crisis of the EU: The ‘Culturalization’ of a Systemic Crisis and Bild-Zeitung’s Framing of Greece
title_sort media and the economic crisis of the eu the culturalization of a systemic crisis and bild zeitung s framing of greece
topic Economic crisis
exception
Greece
debt
stereotypes
spectacle
reification
EU
Bild-zeitung
tabloidization
url https://www.triple-c.at/index.php/tripleC/article/view/380
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