Consumer motives for purchasing counterfeit luxury products: behind the status signaling behavior using brand prominence

Consumer motives for purchasing counterfeit luxury products: behind the status signaling behavior using brand prominence

The present study sought to describe the relationship of customer motives with counterfeit products and brand prominence and purchasing behavior in three groups/classes of consumers (patrician, parvenus and poseur) in the context of luxury brand fashion. Data were obtained from a sample consisting o...

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Bibliographic Details
Main Authors: Pur Purwanto, Lulus Margiati, K. Kuswandi, Budi Prasetyo
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2019-04-01
Series:Business: Theory and Practice
Subjects:
consumer motives
brand prominence
counterfeit products
purchasing behavior
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/10499

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