“Made In China” Products and the Implication of Ethnic Identification Strength
This paper seeks to examine the effect of ethnic identification strength between the Malays and Chinese towards purchasing “Made in China” products. A quantitative approach by means of self-administered questionnaire was adopted. 252 Malay and 251 Chinese respondents' data were collected from...
Main Authors: | Huat Wei Huang, Ernest Cyril de Run, Hiram Ting, Huong Sung Colin Ting |
---|---|
Format: | Article |
Language: | English |
Published: |
EconJournals
2016-07-01
|
Series: | International Review of Management and Marketing |
Online Access: | https://www.econjournals.com/index.php/irmm/article/view/2452 |
Similar Items
-
“Made In China” Products and the Implication of Ethnic Identification Strength
by: Huat Wei Huang, et al.
Published: (2016-07-01) -
“Made In China” Products and the Implication of Ethnic Identification Strength
by: Huat Wei Huang, et al.
Published: (2016-07-01) -
“Made In China” Products and the Implication of Ethnic Identification Strength
by: Huat Wei Huang, et al.
Published: (2016-05-01) -
Young Adults’ Attitude Towards Advertising: a multi-group analysis by ethnicity
by: Hiram Ting, et al.
Published: (2015-08-01) -
Food neophobia and ethnic food consumption intention
by: Ting, Hiram, et al.
Published: (2016)