Pathos or logos? How governance legitimacy perception influences individual privacy trade-offs during COVID-19 pandemic

Abstract The COVID-19 pandemic has brought attention to the delicate balance between individual privacy concerns and the governance of public health emergencies. Governments are leveraging a wide range of digital methodologies to acquire individual-level data for purposes such as contact tracing, is...

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Main Authors: Xiaoxiao Meng, Yungeng Li, Qijun He
Format: Article
Language:English
Published: Springer Nature 2024-03-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-024-02969-8
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author Xiaoxiao Meng
Yungeng Li
Qijun He
author_facet Xiaoxiao Meng
Yungeng Li
Qijun He
author_sort Xiaoxiao Meng
collection DOAJ
description Abstract The COVID-19 pandemic has brought attention to the delicate balance between individual privacy concerns and the governance of public health emergencies. Governments are leveraging a wide range of digital methodologies to acquire individual-level data for purposes such as contact tracing, isolation protocols, and surveillance, all aimed at effectively mitigating the deleterious consequences of the epidemic. However, the surrender of individual health information depends on individuals’ perception of the legitimacy of governance. In this research, our objective is to examine how individuals’ perceptions of the legitimacy of governance impact their decisions regarding privacy disclosure. This study stands out by dissecting cognitive and moral legitimacy of governance, uniquely examining their influence on individuals’ altruistic privacy disclosure during a crisis. Unlike previous research, our approach offers a more nuanced understanding of the interplay between governance legitimacy and privacy concessions. From July 15th to August 14th, 2022, amid the 2022 lockdown in Shanghai, China, this study utilizes surveys with established measurement scales, alongside structural equation modeling (SEM), to explore the relationship between individuals’ perceptions of government legitimacy in managing the pandemic and their willingness to compromise health information. The study distinguishes between moral legitimacy (pathos) and cognitive legitimacy (logos). The results find that both cognitive and moral legitimacy positively influence altruism, thus enhancing the efficacy of voluntary disclosure of personal health information to government agencies for pandemic governance. However, it is noteworthy that education level moderates the impact of these two dimensions of legitimacy on altruism. This research provides empirical evidence to enhance our understanding of how different dimensions of citizens’ perceptions of governance legitimacy in crisis situations shape their attitudes and behaviors towards privacy trade-offs.
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spelling doaj.art-78c1ac1e71d0406384381f95066502e82024-03-31T11:13:03ZengSpringer NatureHumanities & Social Sciences Communications2662-99922024-03-011111910.1057/s41599-024-02969-8Pathos or logos? How governance legitimacy perception influences individual privacy trade-offs during COVID-19 pandemicXiaoxiao Meng0Yungeng Li1Qijun He2College of Arts and Media, Tongji UniversitySchool of Media and Communication, Shanghai Jiao Tong UniversitySchool of Journalism and Communication, Shanghai UniversityAbstract The COVID-19 pandemic has brought attention to the delicate balance between individual privacy concerns and the governance of public health emergencies. Governments are leveraging a wide range of digital methodologies to acquire individual-level data for purposes such as contact tracing, isolation protocols, and surveillance, all aimed at effectively mitigating the deleterious consequences of the epidemic. However, the surrender of individual health information depends on individuals’ perception of the legitimacy of governance. In this research, our objective is to examine how individuals’ perceptions of the legitimacy of governance impact their decisions regarding privacy disclosure. This study stands out by dissecting cognitive and moral legitimacy of governance, uniquely examining their influence on individuals’ altruistic privacy disclosure during a crisis. Unlike previous research, our approach offers a more nuanced understanding of the interplay between governance legitimacy and privacy concessions. From July 15th to August 14th, 2022, amid the 2022 lockdown in Shanghai, China, this study utilizes surveys with established measurement scales, alongside structural equation modeling (SEM), to explore the relationship between individuals’ perceptions of government legitimacy in managing the pandemic and their willingness to compromise health information. The study distinguishes between moral legitimacy (pathos) and cognitive legitimacy (logos). The results find that both cognitive and moral legitimacy positively influence altruism, thus enhancing the efficacy of voluntary disclosure of personal health information to government agencies for pandemic governance. However, it is noteworthy that education level moderates the impact of these two dimensions of legitimacy on altruism. This research provides empirical evidence to enhance our understanding of how different dimensions of citizens’ perceptions of governance legitimacy in crisis situations shape their attitudes and behaviors towards privacy trade-offs.https://doi.org/10.1057/s41599-024-02969-8
spellingShingle Xiaoxiao Meng
Yungeng Li
Qijun He
Pathos or logos? How governance legitimacy perception influences individual privacy trade-offs during COVID-19 pandemic
Humanities & Social Sciences Communications
title Pathos or logos? How governance legitimacy perception influences individual privacy trade-offs during COVID-19 pandemic
title_full Pathos or logos? How governance legitimacy perception influences individual privacy trade-offs during COVID-19 pandemic
title_fullStr Pathos or logos? How governance legitimacy perception influences individual privacy trade-offs during COVID-19 pandemic
title_full_unstemmed Pathos or logos? How governance legitimacy perception influences individual privacy trade-offs during COVID-19 pandemic
title_short Pathos or logos? How governance legitimacy perception influences individual privacy trade-offs during COVID-19 pandemic
title_sort pathos or logos how governance legitimacy perception influences individual privacy trade offs during covid 19 pandemic
url https://doi.org/10.1057/s41599-024-02969-8
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AT qijunhe pathosorlogoshowgovernancelegitimacyperceptioninfluencesindividualprivacytradeoffsduringcovid19pandemic