Honey marketing, structure and conduct of honey market in Gozamen district, East Gojjam Zone, and Amhara Region

The study was conducted in Gozamen district, East Gojjam Zone, and Amhara Region, Ethiopia, from September 2017 to July 2018 to characterize the marketing system and market structure and conduct, to the impacts of domestic honey marketing system on export marketing, and to identify the major opportu...

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Main Authors: Sileshi Yeserah, Abebe Jenberie, Desalegn Begna
Format: Article
Language:English
Published: Taylor & Francis Group 2019-01-01
Series:Cogent Food & Agriculture
Subjects:
Online Access:http://dx.doi.org/10.1080/23311932.2019.1620153
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author Sileshi Yeserah
Abebe Jenberie
Desalegn Begna
author_facet Sileshi Yeserah
Abebe Jenberie
Desalegn Begna
author_sort Sileshi Yeserah
collection DOAJ
description The study was conducted in Gozamen district, East Gojjam Zone, and Amhara Region, Ethiopia, from September 2017 to July 2018 to characterize the marketing system and market structure and conduct, to the impacts of domestic honey marketing system on export marketing, and to identify the major opportunities and challenges of honey marketing. Questionnaires for the survey and market concentration ratio and traders’ behavior for market structure and conduct were employed. A total of 25 honey traders (18 males and 7 females) were interviewed for the survey. The survey data were analyzed using SPSS version 23, whereas market structure and conduct framework was employed to evaluate the honey market chain. Market concentration ratio showed that the market structure was a moderately concentrated and weak oligopoly market (CR4 = 47.1%). Moreover, this study revealed that the domestic price at different market points is higher than the export price, indicating the impact of domestic honey marketing on export marketing. As a result, establishing legal honey marketing framework and regulatory measures are indispensable tasks to establish healthy honey marketing system in the study area.
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spelling doaj.art-78d42888b47541a59a88d5910e4b00412022-12-21T21:56:01ZengTaylor & Francis GroupCogent Food & Agriculture2331-19322019-01-015110.1080/23311932.2019.16201531620153Honey marketing, structure and conduct of honey market in Gozamen district, East Gojjam Zone, and Amhara RegionSileshi Yeserah0Abebe Jenberie1Desalegn Begna2Ethiopian Meat and Dairy Industry Development InstituteBahir Dar UniversityHolleta Bee Research CenterThe study was conducted in Gozamen district, East Gojjam Zone, and Amhara Region, Ethiopia, from September 2017 to July 2018 to characterize the marketing system and market structure and conduct, to the impacts of domestic honey marketing system on export marketing, and to identify the major opportunities and challenges of honey marketing. Questionnaires for the survey and market concentration ratio and traders’ behavior for market structure and conduct were employed. A total of 25 honey traders (18 males and 7 females) were interviewed for the survey. The survey data were analyzed using SPSS version 23, whereas market structure and conduct framework was employed to evaluate the honey market chain. Market concentration ratio showed that the market structure was a moderately concentrated and weak oligopoly market (CR4 = 47.1%). Moreover, this study revealed that the domestic price at different market points is higher than the export price, indicating the impact of domestic honey marketing on export marketing. As a result, establishing legal honey marketing framework and regulatory measures are indispensable tasks to establish healthy honey marketing system in the study area.http://dx.doi.org/10.1080/23311932.2019.1620153conduct and structure of honey marketgozamen and marketing system
spellingShingle Sileshi Yeserah
Abebe Jenberie
Desalegn Begna
Honey marketing, structure and conduct of honey market in Gozamen district, East Gojjam Zone, and Amhara Region
Cogent Food & Agriculture
conduct and structure of honey market
gozamen and marketing system
title Honey marketing, structure and conduct of honey market in Gozamen district, East Gojjam Zone, and Amhara Region
title_full Honey marketing, structure and conduct of honey market in Gozamen district, East Gojjam Zone, and Amhara Region
title_fullStr Honey marketing, structure and conduct of honey market in Gozamen district, East Gojjam Zone, and Amhara Region
title_full_unstemmed Honey marketing, structure and conduct of honey market in Gozamen district, East Gojjam Zone, and Amhara Region
title_short Honey marketing, structure and conduct of honey market in Gozamen district, East Gojjam Zone, and Amhara Region
title_sort honey marketing structure and conduct of honey market in gozamen district east gojjam zone and amhara region
topic conduct and structure of honey market
gozamen and marketing system
url http://dx.doi.org/10.1080/23311932.2019.1620153
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