Does self-construal shape automatic social attention?

We examined whether activating independent or interdependent self-construal modulates attention shifting in response to group gaze cues. European Canadians (Study 1) and East Asian Canadians (Study 2) primed with independence vs. interdependence completed a multi-gaze cueing task with a central face...

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Main Authors: Ronda F Lo, Andy H Ng, Adam S Cohen, Joni Y Sasaki
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2021-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0246577
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author Ronda F Lo
Andy H Ng
Adam S Cohen
Joni Y Sasaki
author_facet Ronda F Lo
Andy H Ng
Adam S Cohen
Joni Y Sasaki
author_sort Ronda F Lo
collection DOAJ
description We examined whether activating independent or interdependent self-construal modulates attention shifting in response to group gaze cues. European Canadians (Study 1) and East Asian Canadians (Study 2) primed with independence vs. interdependence completed a multi-gaze cueing task with a central face gazing left or right, flanked by multiple background faces that either matched or mismatched the direction of the foreground gaze. Results showed that European Canadians (Study 1) mostly ignored background gaze cues and were uninfluenced by the self-construal primes. However, East Asian Canadians (Study 2), who have cultural backgrounds relevant to both independence and interdependence, showed different attention patterns by prime: those primed with interdependence were more distracted by mismatched (vs. matched) background gaze cues, whereas there was no change for those primed with independence. These findings suggest activating an interdependent self-construal modulates social attention mechanisms to attend broadly, but only for those who may find these representations meaningful.
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spelling doaj.art-78d6b6c9297e4904a11c24dbc6ca46d42022-12-21T19:24:27ZengPublic Library of Science (PLoS)PLoS ONE1932-62032021-01-01162e024657710.1371/journal.pone.0246577Does self-construal shape automatic social attention?Ronda F LoAndy H NgAdam S CohenJoni Y SasakiWe examined whether activating independent or interdependent self-construal modulates attention shifting in response to group gaze cues. European Canadians (Study 1) and East Asian Canadians (Study 2) primed with independence vs. interdependence completed a multi-gaze cueing task with a central face gazing left or right, flanked by multiple background faces that either matched or mismatched the direction of the foreground gaze. Results showed that European Canadians (Study 1) mostly ignored background gaze cues and were uninfluenced by the self-construal primes. However, East Asian Canadians (Study 2), who have cultural backgrounds relevant to both independence and interdependence, showed different attention patterns by prime: those primed with interdependence were more distracted by mismatched (vs. matched) background gaze cues, whereas there was no change for those primed with independence. These findings suggest activating an interdependent self-construal modulates social attention mechanisms to attend broadly, but only for those who may find these representations meaningful.https://doi.org/10.1371/journal.pone.0246577
spellingShingle Ronda F Lo
Andy H Ng
Adam S Cohen
Joni Y Sasaki
Does self-construal shape automatic social attention?
PLoS ONE
title Does self-construal shape automatic social attention?
title_full Does self-construal shape automatic social attention?
title_fullStr Does self-construal shape automatic social attention?
title_full_unstemmed Does self-construal shape automatic social attention?
title_short Does self-construal shape automatic social attention?
title_sort does self construal shape automatic social attention
url https://doi.org/10.1371/journal.pone.0246577
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