The choice of information sources and marketing channel of Bali cattle farmers in Bali Province
The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental samp...
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| Format: | Article |
| Language: | English |
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De Gruyter
2021-06-01
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| Series: | Open Agriculture |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/opag-2021-0018 |
| _version_ | 1819290390050635776 |
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| author | Dewi Ni Made Ari Kusuma Syahlani Suci Paramitasari Haryadi Fransiskus Trisakti |
| author_facet | Dewi Ni Made Ari Kusuma Syahlani Suci Paramitasari Haryadi Fransiskus Trisakti |
| author_sort | Dewi Ni Made Ari Kusuma |
| collection | DOAJ |
| description | The aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental sampling methods. Data were collected through observation and in-depth interviews. Data collected were analyzed descriptively. The results showed that 66.67% and 33.33% of farmers selected indirect channel and direct channel, respectively. Among the latter, all the farmers sold to butcher, inter-island traders, or end consumers on Muslim religious ceremony. Indirect channel farmers obtained 83.72% of producer’s share, while in the direct selling method farmers obtained the entire share. However, marketing efficiency of indirect marketing channel was better with 20.22 than the direct marketing channel with 29.70. Furthermore, in the direct marketing channel, most farmers received information from buyers (25.86%) and farmers in the indirect marketing channel received from family members (20.29%). All farmers obtained similar impersonal information from televised media. In conclusion, farmers in direct channel received more income but indirect marketing channel gave a better marketing efficiency. Lastly, majority of farmers in both channels received information from personal sources. |
| first_indexed | 2024-12-24T03:21:59Z |
| format | Article |
| id | doaj.art-78dd2c64f3884278b721d8b33471dce3 |
| institution | Directory Open Access Journal |
| issn | 2391-9531 |
| language | English |
| last_indexed | 2024-12-24T03:21:59Z |
| publishDate | 2021-06-01 |
| publisher | De Gruyter |
| record_format | Article |
| series | Open Agriculture |
| spelling | doaj.art-78dd2c64f3884278b721d8b33471dce32022-12-21T17:17:28ZengDe GruyterOpen Agriculture2391-95312021-06-016141342510.1515/opag-2021-0018The choice of information sources and marketing channel of Bali cattle farmers in Bali ProvinceDewi Ni Made Ari Kusuma0Syahlani Suci Paramitasari1Haryadi Fransiskus Trisakti2Department of Livestock Social Economics, Faculty of Animal Science, Universitas Gadjah Mada, Jl. Fauna 3, Karang Gayam, Caturtunggal, Depok, Sleman, Daerah Istimewa, Yogyakarta 55281, IndonesiaDepartment of Livestock Social Economics, Faculty of Animal Science, Universitas Gadjah Mada, Jl. Fauna 3, Karang Gayam, Caturtunggal, Depok, Sleman, Daerah Istimewa, Yogyakarta 55281, IndonesiaDepartment of Livestock Social Economics, Faculty of Animal Science, Universitas Gadjah Mada, Jl. Fauna 3, Karang Gayam, Caturtunggal, Depok, Sleman, Daerah Istimewa, Yogyakarta 55281, IndonesiaThe aims of this research were to calculate marketing efficiency and to identify the information sources of cattle farmers who select direct or indirect channel of cattle selling. This study used a descriptive research design. Respondents in this research were determined by quota and judgmental sampling methods. Data were collected through observation and in-depth interviews. Data collected were analyzed descriptively. The results showed that 66.67% and 33.33% of farmers selected indirect channel and direct channel, respectively. Among the latter, all the farmers sold to butcher, inter-island traders, or end consumers on Muslim religious ceremony. Indirect channel farmers obtained 83.72% of producer’s share, while in the direct selling method farmers obtained the entire share. However, marketing efficiency of indirect marketing channel was better with 20.22 than the direct marketing channel with 29.70. Furthermore, in the direct marketing channel, most farmers received information from buyers (25.86%) and farmers in the indirect marketing channel received from family members (20.29%). All farmers obtained similar impersonal information from televised media. In conclusion, farmers in direct channel received more income but indirect marketing channel gave a better marketing efficiency. Lastly, majority of farmers in both channels received information from personal sources.https://doi.org/10.1515/opag-2021-0018bali cattlecattle farmersinformation sourcemarketing channelmarketing efficiency |
| spellingShingle | Dewi Ni Made Ari Kusuma Syahlani Suci Paramitasari Haryadi Fransiskus Trisakti The choice of information sources and marketing channel of Bali cattle farmers in Bali Province Open Agriculture bali cattle cattle farmers information source marketing channel marketing efficiency |
| title | The choice of information sources and marketing channel of Bali cattle farmers in Bali Province |
| title_full | The choice of information sources and marketing channel of Bali cattle farmers in Bali Province |
| title_fullStr | The choice of information sources and marketing channel of Bali cattle farmers in Bali Province |
| title_full_unstemmed | The choice of information sources and marketing channel of Bali cattle farmers in Bali Province |
| title_short | The choice of information sources and marketing channel of Bali cattle farmers in Bali Province |
| title_sort | choice of information sources and marketing channel of bali cattle farmers in bali province |
| topic | bali cattle cattle farmers information source marketing channel marketing efficiency |
| url | https://doi.org/10.1515/opag-2021-0018 |
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