Is There A Fe(Male) Approach In Customer Relationship Management?
Customer relationship management (CRM) has been the favorite topic of scores of marketing consultants and academicians for over a decade. CRM approaches marketing as dating in which the marketer attempts to turn strangers into friends and friends into lifetime partners and to retain the loyalty of t...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2009-12-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2384 |