Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis
Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications. Thus, the present study aims to identify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic work produ...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-04-01
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| Series: | Brain Sciences |
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| Online Access: | https://www.mdpi.com/2076-3425/11/5/548 |
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| author | Pablo Sánchez-Núñez Manuel J. Cobo Gustavo Vaccaro José Ignacio Peláez Enrique Herrera-Viedma |
| author_facet | Pablo Sánchez-Núñez Manuel J. Cobo Gustavo Vaccaro José Ignacio Peláez Enrique Herrera-Viedma |
| author_sort | Pablo Sánchez-Núñez |
| collection | DOAJ |
| description | Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications. Thus, the present study aims to identify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic work produced during the last decade in this area, and to show patterns, features, and trends that define the past, present, and future of this specific area of knowledge. The HCPs show a perspective of those documents that, historically, have attracted great interest from a research community and that could be considered as the basis of the research field. In this study, we retrieved 907 documents and analyzed, through H-Classics methodology, 50 HCPs identified in the Web of Science (WoS) during the period 2010–2019. The H-Classic approach offers an objective method to identify core knowledge in neuroscience disciplines such as neuromarketing, consumer neuroscience, and neuroaesthetics. To accomplish this study, we used Bibliometrix R Package and SciMAT software. This analysis provides results that give us a useful insight into the development of this field of research, revealing those scientific actors who have made the greatest contribution to its development: authors, institutions, sources, countries as well as documents and references. |
| first_indexed | 2024-03-10T11:56:01Z |
| format | Article |
| id | doaj.art-791369f9f2ae47aea1c16b1d7f9565fa |
| institution | Directory Open Access Journal |
| issn | 2076-3425 |
| language | English |
| last_indexed | 2024-03-10T11:56:01Z |
| publishDate | 2021-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Brain Sciences |
| spelling | doaj.art-791369f9f2ae47aea1c16b1d7f9565fa2023-11-21T17:20:50ZengMDPI AGBrain Sciences2076-34252021-04-0111554810.3390/brainsci11050548Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual AnalysisPablo Sánchez-Núñez0Manuel J. Cobo1Gustavo Vaccaro2José Ignacio Peláez3Enrique Herrera-Viedma4Joint-PhD Programme in Communication, Department of Audiovisual Communication and Advertising, Faculty of Communication Sciences, Universidad de Málaga, 29071 Málaga, SpainDepartment of Computer Science and Engineering, School of Engineering, Universidad de Cádiz, 11202 Cádiz, SpainCenter for Applied Social Research (CISA), Universidad de Málaga, 29071 Málaga, SpainCenter for Applied Social Research (CISA), Universidad de Málaga, 29071 Málaga, SpainAndalusian Research Institute on Data Science and Computational Intelligence, Department of Computer Science and AI, University of Granada, 18071 Granada, SpainNeuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications. Thus, the present study aims to identify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic work produced during the last decade in this area, and to show patterns, features, and trends that define the past, present, and future of this specific area of knowledge. The HCPs show a perspective of those documents that, historically, have attracted great interest from a research community and that could be considered as the basis of the research field. In this study, we retrieved 907 documents and analyzed, through H-Classics methodology, 50 HCPs identified in the Web of Science (WoS) during the period 2010–2019. The H-Classic approach offers an objective method to identify core knowledge in neuroscience disciplines such as neuromarketing, consumer neuroscience, and neuroaesthetics. To accomplish this study, we used Bibliometrix R Package and SciMAT software. This analysis provides results that give us a useful insight into the development of this field of research, revealing those scientific actors who have made the greatest contribution to its development: authors, institutions, sources, countries as well as documents and references.https://www.mdpi.com/2076-3425/11/5/548Bibliometrixconsumer behaviourconsumer psychologyconsumer neuroscienceH-indexhighly cited papers (HCPs) |
| spellingShingle | Pablo Sánchez-Núñez Manuel J. Cobo Gustavo Vaccaro José Ignacio Peláez Enrique Herrera-Viedma Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis Brain Sciences Bibliometrix consumer behaviour consumer psychology consumer neuroscience H-index highly cited papers (HCPs) |
| title | Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis |
| title_full | Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis |
| title_fullStr | Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis |
| title_full_unstemmed | Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis |
| title_short | Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis |
| title_sort | citation classics in consumer neuroscience neuromarketing and neuroaesthetics identification and conceptual analysis |
| topic | Bibliometrix consumer behaviour consumer psychology consumer neuroscience H-index highly cited papers (HCPs) |
| url | https://www.mdpi.com/2076-3425/11/5/548 |
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