Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis

Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis

Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications. Thus, the present study aims to identify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic work produ...

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Bibliographic Details
Main Authors: Pablo Sánchez-Núñez, Manuel J. Cobo, Gustavo Vaccaro, José Ignacio Peláez, Enrique Herrera-Viedma
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Brain Sciences
Subjects:
Bibliometrix
consumer behaviour
consumer psychology
consumer neuroscience
H-index
highly cited papers (HCPs)
Online Access:https://www.mdpi.com/2076-3425/11/5/548

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