THE IMPACT OF SMALL AND MEDIUM ENTREPRENEURSHIP ON TOURISM DEVELOPMENT IN THE REPUBLIC OF CROATIA
The aim of this research paper is to analyse the development trends of small and medium entrepreneurship in the tourist industry of the Republic of Croatia and to find out how entrepreneurship plays a relevant role in the development of economic growth in Croatia, with emphasis on its impact on tou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Business School PAR
2016-06-01
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| Series: | Journal of Business Paradigms |
| Subjects: | |
| Online Access: | http://journal.par.hr/archives/send/3-vol1no1/6-the-impact-of-small-and-medium-entrepreneurship-on-tourism-development-in-republic-of-croatia |
| Summary: | The aim of this research paper is to analyse the development trends of small and medium entrepreneurship in the tourist industry of the Republic of Croatia and to find out how entrepreneurship plays a relevant role in the development of economic growth in
Croatia, with emphasis on its impact on tourism as one of the major growing industries in the world. Small and medium enterprises are more efficient, flexible and specialized, more open and oriented to new technologies and also more able to utilise opportunities
in their markets. In order to support the consistent growth of entrepreneurship, it is important to include governmental funding, whether from local or EU funds. The objective of the paper is to define the current situation of small and medium
entrepreneurship in the tourism sector, to find out whether enterprises use funds and sources from EU funds or from other relevant state or regional institutions.
The methodology applied in this research consists of a secondary literature review, the qualitative method by use of in-depth interviews with owners and managers of small and
medium enterprises, quantitative data analysis through a conducted survey as well as the comparative method in order to contrast the available statistical data. The major results implicate that tourism in Croatia works regionally, which means that there is
insufficient initiative, structured investment policy and support for small and medium enterprises in the tourism sector. In order to support entrepreneurship in tourism, there should be a united awareness of the needs, opportunities, knowledge and coordination
involved in directing small and medium entrepreneurs in their specific field of development. There should be more initiative and common partnership between small and medium entrepreneurs and the government on all levels and all types of business
influencing tourism and being part of the tourism product. This is necessary to achieve in order to utilise the tourist market potential and thus gain a more competitive position on
the international market. |
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| ISSN: | 2459-5004 2584-6612 |