Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication

When multiple conflicting criteria are available and must be considered, Multi-Criteria Decision Making (MCDM), a subfield of operations research, aids the decision maker in addressing the problem. The use of MCDM, a valuable and effective technique that may be applied in situations of certainty or...

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Main Authors: Umaru Hassan, Mohd Tahir Ismail, Auwal Saleh Liman, Olayemi Joshua Ibidoja
Format: Article
Language:English
Published: Nigerian Society of Physical Sciences 2023-07-01
Series:African Scientific Reports
Subjects:
Online Access:https://asr.nsps.org.ng/index.php/asr/article/view/115
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author Umaru Hassan
Mohd Tahir Ismail
Auwal Saleh Liman
Olayemi Joshua Ibidoja
author_facet Umaru Hassan
Mohd Tahir Ismail
Auwal Saleh Liman
Olayemi Joshua Ibidoja
author_sort Umaru Hassan
collection DOAJ
description When multiple conflicting criteria are available and must be considered, Multi-Criteria Decision Making (MCDM), a subfield of operations research, aids the decision maker in addressing the problem. The use of MCDM, a valuable and effective technique that may be applied in situations of certainty or uncertainty, makes it easier to integrate quantitative and qualitative assessments into scientific procedures. However, many Nigerians are found to retain more than one Subscriber Identity Module (SIM) in response to which of the network providers is best suited to meet their needs. This will help to minimize the number of SIM cards each person will carry, consequently reducing the cost of maintaining them. The aim of this study is to recognize and prioritize the most important mobile service provider criteria in the telecom industry in Borno State, Nigeria. Seven attributes were selected from the literature and customers. Questionnaires were systematically distributed, utilizing convenience and deliberate sampling, to 1200 customers. MTN and AIRTEL are the two most preferred service providers over the other operators within the competitive environment. It is advised that to increase their customer base, service providers in the research region enhance network connectivity, low call rates, and voice clarity.
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spelling doaj.art-7935cb220798424fba5d931661c0ddef2024-02-04T08:32:23ZengNigerian Society of Physical SciencesAfrican Scientific Reports2955-16252955-16172023-07-0111511510.46481/asr.2023.2.2.115115Multicriteria Decision Making for the Choice of the Global System for Mobile TelecommunicationUmaru Hassan0Mohd Tahir Ismail1Auwal Saleh Liman2Olayemi Joshua Ibidoja3School of Mathematical Science, Universiti Sains Malaysia, 11800 Pinang, Malaysia; Department of Statistics, Federal Polytechnic Damaturu, Yobe, NigeriaSchool of Mathematical Science, Universiti Sains Malaysia, 11800 Pinang, Malaysia Department of Statistics, Adamawa State Polytechnic, Nauman, Adamawa state, NigeriaSchool of Mathematical Science, Universiti Sains Malaysia, 11800 Pinang, MalaysiaWhen multiple conflicting criteria are available and must be considered, Multi-Criteria Decision Making (MCDM), a subfield of operations research, aids the decision maker in addressing the problem. The use of MCDM, a valuable and effective technique that may be applied in situations of certainty or uncertainty, makes it easier to integrate quantitative and qualitative assessments into scientific procedures. However, many Nigerians are found to retain more than one Subscriber Identity Module (SIM) in response to which of the network providers is best suited to meet their needs. This will help to minimize the number of SIM cards each person will carry, consequently reducing the cost of maintaining them. The aim of this study is to recognize and prioritize the most important mobile service provider criteria in the telecom industry in Borno State, Nigeria. Seven attributes were selected from the literature and customers. Questionnaires were systematically distributed, utilizing convenience and deliberate sampling, to 1200 customers. MTN and AIRTEL are the two most preferred service providers over the other operators within the competitive environment. It is advised that to increase their customer base, service providers in the research region enhance network connectivity, low call rates, and voice clarity.https://asr.nsps.org.ng/index.php/asr/article/view/115subscriber identity module, service providers, multiple attribute, analytic hierarchy process
spellingShingle Umaru Hassan
Mohd Tahir Ismail
Auwal Saleh Liman
Olayemi Joshua Ibidoja
Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication
African Scientific Reports
subscriber identity module, service providers, multiple attribute, analytic hierarchy process
title Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication
title_full Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication
title_fullStr Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication
title_full_unstemmed Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication
title_short Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication
title_sort multicriteria decision making for the choice of the global system for mobile telecommunication
topic subscriber identity module, service providers, multiple attribute, analytic hierarchy process
url https://asr.nsps.org.ng/index.php/asr/article/view/115
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