Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication
When multiple conflicting criteria are available and must be considered, Multi-Criteria Decision Making (MCDM), a subfield of operations research, aids the decision maker in addressing the problem. The use of MCDM, a valuable and effective technique that may be applied in situations of certainty or...
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Format: | Article |
Language: | English |
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Nigerian Society of Physical Sciences
2023-07-01
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Series: | African Scientific Reports |
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Online Access: | https://asr.nsps.org.ng/index.php/asr/article/view/115 |
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author | Umaru Hassan Mohd Tahir Ismail Auwal Saleh Liman Olayemi Joshua Ibidoja |
author_facet | Umaru Hassan Mohd Tahir Ismail Auwal Saleh Liman Olayemi Joshua Ibidoja |
author_sort | Umaru Hassan |
collection | DOAJ |
description | When multiple conflicting criteria are available and must be considered, Multi-Criteria Decision Making (MCDM), a subfield of operations research, aids the decision maker in addressing the problem. The use of MCDM, a valuable and effective technique that may be applied in situations of certainty or uncertainty, makes it easier to integrate quantitative and qualitative assessments into scientific procedures. However, many Nigerians are found to retain more than one Subscriber Identity Module (SIM) in response to which of the network providers is best suited to meet their needs. This will help to minimize the number of SIM cards each person will carry, consequently reducing the cost of maintaining them. The aim of this study is to recognize and prioritize the most important mobile service provider criteria in the telecom industry in Borno State, Nigeria. Seven attributes were selected from the literature and customers. Questionnaires were systematically distributed, utilizing convenience and deliberate sampling, to 1200 customers. MTN and AIRTEL are the two most preferred service providers over the other operators within the competitive environment. It is advised that to increase their customer base, service providers in the research region enhance network connectivity, low call rates, and voice clarity. |
first_indexed | 2024-03-08T06:19:32Z |
format | Article |
id | doaj.art-7935cb220798424fba5d931661c0ddef |
institution | Directory Open Access Journal |
issn | 2955-1625 2955-1617 |
language | English |
last_indexed | 2024-03-08T06:19:32Z |
publishDate | 2023-07-01 |
publisher | Nigerian Society of Physical Sciences |
record_format | Article |
series | African Scientific Reports |
spelling | doaj.art-7935cb220798424fba5d931661c0ddef2024-02-04T08:32:23ZengNigerian Society of Physical SciencesAfrican Scientific Reports2955-16252955-16172023-07-0111511510.46481/asr.2023.2.2.115115Multicriteria Decision Making for the Choice of the Global System for Mobile TelecommunicationUmaru Hassan0Mohd Tahir Ismail1Auwal Saleh Liman2Olayemi Joshua Ibidoja3School of Mathematical Science, Universiti Sains Malaysia, 11800 Pinang, Malaysia; Department of Statistics, Federal Polytechnic Damaturu, Yobe, NigeriaSchool of Mathematical Science, Universiti Sains Malaysia, 11800 Pinang, Malaysia Department of Statistics, Adamawa State Polytechnic, Nauman, Adamawa state, NigeriaSchool of Mathematical Science, Universiti Sains Malaysia, 11800 Pinang, MalaysiaWhen multiple conflicting criteria are available and must be considered, Multi-Criteria Decision Making (MCDM), a subfield of operations research, aids the decision maker in addressing the problem. The use of MCDM, a valuable and effective technique that may be applied in situations of certainty or uncertainty, makes it easier to integrate quantitative and qualitative assessments into scientific procedures. However, many Nigerians are found to retain more than one Subscriber Identity Module (SIM) in response to which of the network providers is best suited to meet their needs. This will help to minimize the number of SIM cards each person will carry, consequently reducing the cost of maintaining them. The aim of this study is to recognize and prioritize the most important mobile service provider criteria in the telecom industry in Borno State, Nigeria. Seven attributes were selected from the literature and customers. Questionnaires were systematically distributed, utilizing convenience and deliberate sampling, to 1200 customers. MTN and AIRTEL are the two most preferred service providers over the other operators within the competitive environment. It is advised that to increase their customer base, service providers in the research region enhance network connectivity, low call rates, and voice clarity.https://asr.nsps.org.ng/index.php/asr/article/view/115subscriber identity module, service providers, multiple attribute, analytic hierarchy process |
spellingShingle | Umaru Hassan Mohd Tahir Ismail Auwal Saleh Liman Olayemi Joshua Ibidoja Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication African Scientific Reports subscriber identity module, service providers, multiple attribute, analytic hierarchy process |
title | Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication |
title_full | Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication |
title_fullStr | Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication |
title_full_unstemmed | Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication |
title_short | Multicriteria Decision Making for the Choice of the Global System for Mobile Telecommunication |
title_sort | multicriteria decision making for the choice of the global system for mobile telecommunication |
topic | subscriber identity module, service providers, multiple attribute, analytic hierarchy process |
url | https://asr.nsps.org.ng/index.php/asr/article/view/115 |
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