Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario

At a time when corporate sponsorship of contemporary art has become increasingly widespread, allowing sponsors to enhance their brands and receive return on investment in the shape of tax breaks and publicity, business has maximized this association by also capitalizing on what it perceives as the w...

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Bibliographic Details
Main Author: Charlotte Gould
Format: Article
Language:English
Published: European Association for American Studies
Series:European Journal of American Studies
Subjects:
Online Access:https://journals.openedition.org/ejas/19735