Social performance cues induce behavioral flexibility in humans

Behavioral flexibility allows individuals to react to environmental changes, but changing established behavior carries costs, with unknown benefits. Individuals may thus modify their behavioral flexibility according to the prevailing circumstances. Social information provided by the performance leve...

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Main Authors: Ulf eToelch, Matthew J. Bruce, Marius T.H. Meeus, Simon Matthew Reader
Format: Article
Language:English
Published: Frontiers Media S.A. 2011-07-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2011.00160/full
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author Ulf eToelch
Ulf eToelch
Ulf eToelch
Matthew J. Bruce
Matthew J. Bruce
Marius T.H. Meeus
Simon Matthew Reader
Simon Matthew Reader
author_facet Ulf eToelch
Ulf eToelch
Ulf eToelch
Matthew J. Bruce
Matthew J. Bruce
Marius T.H. Meeus
Simon Matthew Reader
Simon Matthew Reader
author_sort Ulf eToelch
collection DOAJ
description Behavioral flexibility allows individuals to react to environmental changes, but changing established behavior carries costs, with unknown benefits. Individuals may thus modify their behavioral flexibility according to the prevailing circumstances. Social information provided by the performance level of others provides one possible cue to assess the potential benefits of changing behavior, since out-performance in similar circumstances indicates that novel behaviors (innovations) are potentially useful. We demonstrate that social performance cues, in the form of previous players’ scores in a problem-solving computer game, influence behavioral flexibility. Participants viewed only performance indicators, not the innovative behavior of others. While performance cues (high, low, or no scores) had little effect on innovation discovery rates, participants that viewed high scores increased their utilization of innovations, allowing them to exploit the virtual environment more effectively than players viewing low or no scores. Perceived conspecific performance can thus shape human decisions to adopt novel traits, even when the traits employed cannot be copied. This simple mechanism, social performance feedback, could be a driver of both the facultative adoption of innovations and cumulative cultural evolution, processes critical to human success.
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spelling doaj.art-79545a3c45204186991a21c3360feabd2022-12-21T19:15:05ZengFrontiers Media S.A.Frontiers in Psychology1664-10782011-07-01210.3389/fpsyg.2011.0016010267Social performance cues induce behavioral flexibility in humansUlf eToelch0Ulf eToelch1Ulf eToelch2Matthew J. Bruce3Matthew J. Bruce4Marius T.H. Meeus5Simon Matthew Reader6Simon Matthew Reader7Utrecht UniversityUtrecht UniversityHumboldt UniversityUtrecht UniversityDepartment of Sustainability and EnvironmentTilburg UniversityUtrecht UniversityMcGill UniversityBehavioral flexibility allows individuals to react to environmental changes, but changing established behavior carries costs, with unknown benefits. Individuals may thus modify their behavioral flexibility according to the prevailing circumstances. Social information provided by the performance level of others provides one possible cue to assess the potential benefits of changing behavior, since out-performance in similar circumstances indicates that novel behaviors (innovations) are potentially useful. We demonstrate that social performance cues, in the form of previous players’ scores in a problem-solving computer game, influence behavioral flexibility. Participants viewed only performance indicators, not the innovative behavior of others. While performance cues (high, low, or no scores) had little effect on innovation discovery rates, participants that viewed high scores increased their utilization of innovations, allowing them to exploit the virtual environment more effectively than players viewing low or no scores. Perceived conspecific performance can thus shape human decisions to adopt novel traits, even when the traits employed cannot be copied. This simple mechanism, social performance feedback, could be a driver of both the facultative adoption of innovations and cumulative cultural evolution, processes critical to human success.http://journal.frontiersin.org/Journal/10.3389/fpsyg.2011.00160/fullSocial learningcultural transmissioninnovationexploration-exploitationAspiration levelCumulative cultural evolution
spellingShingle Ulf eToelch
Ulf eToelch
Ulf eToelch
Matthew J. Bruce
Matthew J. Bruce
Marius T.H. Meeus
Simon Matthew Reader
Simon Matthew Reader
Social performance cues induce behavioral flexibility in humans
Frontiers in Psychology
Social learning
cultural transmission
innovation
exploration-exploitation
Aspiration level
Cumulative cultural evolution
title Social performance cues induce behavioral flexibility in humans
title_full Social performance cues induce behavioral flexibility in humans
title_fullStr Social performance cues induce behavioral flexibility in humans
title_full_unstemmed Social performance cues induce behavioral flexibility in humans
title_short Social performance cues induce behavioral flexibility in humans
title_sort social performance cues induce behavioral flexibility in humans
topic Social learning
cultural transmission
innovation
exploration-exploitation
Aspiration level
Cumulative cultural evolution
url http://journal.frontiersin.org/Journal/10.3389/fpsyg.2011.00160/full
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