Invincible motives for buying packaged tours: A case study of Diano tours.
Packaged tours have not always been the preferred choice of tourists. While being the travel mode chosen in the past by mostly educational and church groups, and not recognized as such as a form of recreational tourism, they were not ideal. However, while tourists in the 21st century have the option...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2018-02-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_38_vol_7_2__2018.pdf |
| _version_ | 1818157998943502336 |
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| author | Mamotse Mokabe |
| author_facet | Mamotse Mokabe |
| author_sort | Mamotse Mokabe |
| collection | DOAJ |
| description | Packaged tours have not always been the preferred choice of tourists. While being the travel mode chosen in the past by mostly educational and church groups, and not recognized as such as a form of recreational tourism, they were not ideal. However, while tourists in the 21st century have the option of buying each
single component of a tour or visit, the packaged tour mode of travel and tourism has been evolving as the fashionable and preferred form of touring. For many tour groups it has slowly become the most affordable and convenient way to travel. The many changes in social and consumer behaviours have also influenced the development and choice of this tourism and travel modality. This article presents a quantitative research
case study of one tour operator, which is a limitation of the study, in order to investigate some of the personal reasons for a sample of tourists preferring to buy packaged tours. The findings of the study indicate that marketers and/or intermediaries in the tourism industry need to pay closer attention to, and themselves conduct research into the motives or reasons potential tourists/buyers of packaged tours opt for packaged tours. In addition they need to look carefully at reasons for the apparent dissatisfaction of
clients with certain aspects of such packaged tours. |
| first_indexed | 2024-12-11T15:23:06Z |
| format | Article |
| id | doaj.art-7956039a5ffa4c2a94c1f35b9d1a0dd5 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-11T15:23:06Z |
| publishDate | 2018-02-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-7956039a5ffa4c2a94c1f35b9d1a0dd52022-12-22T01:00:18ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2018-02-0172Invincible motives for buying packaged tours: A case study of Diano tours.Mamotse Mokabe0Department of Tourism and Hospitality Management University of Venda, South Africa Packaged tours have not always been the preferred choice of tourists. While being the travel mode chosen in the past by mostly educational and church groups, and not recognized as such as a form of recreational tourism, they were not ideal. However, while tourists in the 21st century have the option of buying each single component of a tour or visit, the packaged tour mode of travel and tourism has been evolving as the fashionable and preferred form of touring. For many tour groups it has slowly become the most affordable and convenient way to travel. The many changes in social and consumer behaviours have also influenced the development and choice of this tourism and travel modality. This article presents a quantitative research case study of one tour operator, which is a limitation of the study, in order to investigate some of the personal reasons for a sample of tourists preferring to buy packaged tours. The findings of the study indicate that marketers and/or intermediaries in the tourism industry need to pay closer attention to, and themselves conduct research into the motives or reasons potential tourists/buyers of packaged tours opt for packaged tours. In addition they need to look carefully at reasons for the apparent dissatisfaction of clients with certain aspects of such packaged tours.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_38_vol_7_2__2018.pdfIntermediariese-travelmotivespackaged tourstouriststravel agencies |
| spellingShingle | Mamotse Mokabe Invincible motives for buying packaged tours: A case study of Diano tours. African Journal of Hospitality, Tourism and Leisure Intermediaries e-travel motives packaged tours tourists travel agencies |
| title | Invincible motives for buying packaged tours: A case study of Diano tours. |
| title_full | Invincible motives for buying packaged tours: A case study of Diano tours. |
| title_fullStr | Invincible motives for buying packaged tours: A case study of Diano tours. |
| title_full_unstemmed | Invincible motives for buying packaged tours: A case study of Diano tours. |
| title_short | Invincible motives for buying packaged tours: A case study of Diano tours. |
| title_sort | invincible motives for buying packaged tours a case study of diano tours |
| topic | Intermediaries e-travel motives packaged tours tourists travel agencies |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_38_vol_7_2__2018.pdf |
| work_keys_str_mv | AT mamotsemokabe invinciblemotivesforbuyingpackagedtoursacasestudyofdianotours |