RHETORIC USE IN ADVERTISING
Post-modern world (or global world) is characterized by the consumption and consumerism encouraged by the mass media. Therefore advertising has a key role in fostering the results on sales of companies. This essay intends to examine how the language works to get these results: what are the procedure...
| Main Author: | |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual do Oeste do Paraná
2008-08-01
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| Series: | Travessias |
| Subjects: | |
| Online Access: | http://e-revista.unioeste.br/index.php/travessias/article/view/3039 |
| _version_ | 1828476739349643264 |
|---|---|
| author | Elisa Augusta Lopes Costa |
| author_facet | Elisa Augusta Lopes Costa |
| author_sort | Elisa Augusta Lopes Costa |
| collection | DOAJ |
| description | Post-modern world (or global world) is characterized by the consumption and consumerism encouraged by the mass media. Therefore advertising has a key role in fostering the results on sales of companies. This essay intends to examine how the language works to get these results: what are the procedures rhetorical language used in both verbal and visual and if lexical choices has or not central role in the preparation of rhetorical arguments. |
| first_indexed | 2024-12-11T06:33:10Z |
| format | Article |
| id | doaj.art-796c4d71fe184828aa5b0616dd5af7cd |
| institution | Directory Open Access Journal |
| issn | 1982-5935 |
| language | Portuguese |
| last_indexed | 2024-12-11T06:33:10Z |
| publishDate | 2008-08-01 |
| publisher | Universidade Estadual do Oeste do Paraná |
| record_format | Article |
| series | Travessias |
| spelling | doaj.art-796c4d71fe184828aa5b0616dd5af7cd2022-12-22T01:17:27ZporUniversidade Estadual do Oeste do ParanáTravessias1982-59352008-08-01222757RHETORIC USE IN ADVERTISINGElisa Augusta Lopes CostaPost-modern world (or global world) is characterized by the consumption and consumerism encouraged by the mass media. Therefore advertising has a key role in fostering the results on sales of companies. This essay intends to examine how the language works to get these results: what are the procedures rhetorical language used in both verbal and visual and if lexical choices has or not central role in the preparation of rhetorical arguments.http://e-revista.unioeste.br/index.php/travessias/article/view/3039globalizaçãopublicidaderetóricalinguagem. |
| spellingShingle | Elisa Augusta Lopes Costa RHETORIC USE IN ADVERTISING Travessias globalização publicidade retórica linguagem. |
| title | RHETORIC USE IN ADVERTISING |
| title_full | RHETORIC USE IN ADVERTISING |
| title_fullStr | RHETORIC USE IN ADVERTISING |
| title_full_unstemmed | RHETORIC USE IN ADVERTISING |
| title_short | RHETORIC USE IN ADVERTISING |
| title_sort | rhetoric use in advertising |
| topic | globalização publicidade retórica linguagem. |
| url | http://e-revista.unioeste.br/index.php/travessias/article/view/3039 |
| work_keys_str_mv | AT elisaaugustalopescosta rhetoricuseinadvertising |