DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIK
This study aims to obtain empirical evidence of the influence of Subjective Norms, Behavioral Control, and Heuristic Behavior on Investment Decisions. We used 54 respondents of individual investors who are just learning and or have already transacted on the Indonesia Stock Exchange (BEI) as a sampl...
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| Format: | Article |
| Language: | Indonesian |
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Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
2022-01-01
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| Series: | Ekuitas: Jurnal Ekonomi dan Keuangan |
| Subjects: | |
| Online Access: | https://ejournal.stiesia.ac.id/ekuitas/article/view/5163 |
| _version_ | 1811288678511673344 |
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| author | Rosadi Wirawan Titik Mildawati Bambang Suryono |
| author_facet | Rosadi Wirawan Titik Mildawati Bambang Suryono |
| author_sort | Rosadi Wirawan |
| collection | DOAJ |
| description |
This study aims to obtain empirical evidence of the influence of Subjective Norms, Behavioral Control, and Heuristic Behavior on Investment Decisions. We used 54 respondents of individual investors who are just learning and or have already transacted on the Indonesia Stock Exchange (BEI) as a sample. By using multiple regression analysis, we found that the subjective norm has an effect on investment decisions. This means that the higher the influence of individual external environmental pressures, namely observers, friends, mass media, and investment management, the greater the individual's ability to make investment decisions. Behavioral Control has an effect on Investment Decisions. This means an understanding of the simplicity or complexity of taking action based on past experience and the obstacles that may be faced when taking action, affecting individuals in making investments. Heuristic behavior affects investment decision making. This means that the level of confidence and experience possessed by individuals and other known people will influence individuals in making accurate investments.
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| first_indexed | 2024-04-13T03:41:20Z |
| format | Article |
| id | doaj.art-79add94c17724292801c0fbf749c5c6c |
| institution | Directory Open Access Journal |
| issn | 2548-298X 2548-5024 |
| language | Indonesian |
| last_indexed | 2024-04-13T03:41:20Z |
| publishDate | 2022-01-01 |
| publisher | Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya |
| record_format | Article |
| series | Ekuitas: Jurnal Ekonomi dan Keuangan |
| spelling | doaj.art-79add94c17724292801c0fbf749c5c6c2022-12-22T03:04:09ZindSekolah Tinggi Ilmu Ekonomi Indonesia SurabayaEkuitas: Jurnal Ekonomi dan Keuangan2548-298X2548-50242022-01-016110.24034/j25485024.y2022.v6.i1.5163DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIKRosadi Wirawan0Titik Mildawati1Bambang Suryono2Sekolah tinggi ilmu ekonomi indonesiaSekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) SurabayaSekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya This study aims to obtain empirical evidence of the influence of Subjective Norms, Behavioral Control, and Heuristic Behavior on Investment Decisions. We used 54 respondents of individual investors who are just learning and or have already transacted on the Indonesia Stock Exchange (BEI) as a sample. By using multiple regression analysis, we found that the subjective norm has an effect on investment decisions. This means that the higher the influence of individual external environmental pressures, namely observers, friends, mass media, and investment management, the greater the individual's ability to make investment decisions. Behavioral Control has an effect on Investment Decisions. This means an understanding of the simplicity or complexity of taking action based on past experience and the obstacles that may be faced when taking action, affecting individuals in making investments. Heuristic behavior affects investment decision making. This means that the level of confidence and experience possessed by individuals and other known people will influence individuals in making accurate investments. https://ejournal.stiesia.ac.id/ekuitas/article/view/5163Norma Subjektifkontrolperilaku heuristikkeputusan investasi |
| spellingShingle | Rosadi Wirawan Titik Mildawati Bambang Suryono DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIK Ekuitas: Jurnal Ekonomi dan Keuangan Norma Subjektif kontrol perilaku heuristik keputusan investasi |
| title | DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIK |
| title_full | DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIK |
| title_fullStr | DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIK |
| title_full_unstemmed | DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIK |
| title_short | DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIK |
| title_sort | determinan pengambilan keputusan investasi berdasarkan norma subjektif kontrol perilaku dan perilaku heuristik |
| topic | Norma Subjektif kontrol perilaku heuristik keputusan investasi |
| url | https://ejournal.stiesia.ac.id/ekuitas/article/view/5163 |
| work_keys_str_mv | AT rosadiwirawan determinanpengambilankeputusaninvestasiberdasarkannormasubjektifkontrolperilakudanperilakuheuristik AT titikmildawati determinanpengambilankeputusaninvestasiberdasarkannormasubjektifkontrolperilakudanperilakuheuristik AT bambangsuryono determinanpengambilankeputusaninvestasiberdasarkannormasubjektifkontrolperilakudanperilakuheuristik |