DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIK

DETERMINAN PENGAMBILAN KEPUTUSAN INVESTASI BERDASARKAN NORMA SUBJEKTIF, KONTROL PERILAKU, DAN PERILAKU HEURISTIK

This study aims to obtain empirical evidence of the influence of Subjective Norms, Behavioral Control, and Heuristic Behavior on Investment Decisions. We used 54 respondents of individual investors who are just learning and or have already transacted on the Indonesia Stock Exchange (BEI) as a sampl...

Full description

Bibliographic Details
Main Authors: Rosadi Wirawan, Titik Mildawati, Bambang Suryono
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2022-01-01
Series:Ekuitas: Jurnal Ekonomi dan Keuangan
Subjects:
Norma Subjektif
kontrol
perilaku heuristik
keputusan investasi
Online Access:https://ejournal.stiesia.ac.id/ekuitas/article/view/5163

Similar Items

Similar Items