A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines

Mass Drug Administration (MDA) of albendazole is being implemented in the Philippines to eliminate soil-transmitted helminthiasis (STH) among school-age children (SAC). The first round of MDA for the school year 2019-2020 was suspended in the province of Surigao del Norte due to a reported death of...

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Main Authors: Ryan V. Labana, Veeranoot Nissapatorn, Kristel Joy S. Cada, Khristine L. Sandoval
Format: Article
Language:English
Published: Kerman University of Medical Sciences 2021-05-01
Series:International Journal of Health Policy and Management
Subjects:
Online Access:https://www.ijhpm.com/article_3794_9196aec000df097f33191adbfcdab60d.pdf
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author Ryan V. Labana
Veeranoot Nissapatorn
Kristel Joy S. Cada
Khristine L. Sandoval
author_facet Ryan V. Labana
Veeranoot Nissapatorn
Kristel Joy S. Cada
Khristine L. Sandoval
author_sort Ryan V. Labana
collection DOAJ
description Mass Drug Administration (MDA) of albendazole is being implemented in the Philippines to eliminate soil-transmitted helminthiasis (STH) among school-age children (SAC). The first round of MDA for the school year 2019-2020 was suspended in the province of Surigao del Norte due to a reported death of a student after deworming. It was broadcasted on a national television and the story was then posted on Facebook. We used structured and simple nature of social media research to study public perception of the MDA program after the controversial issue in the Philippines. The news story was assessed, and the Facebook comments were analyzed. A large portion of the Facebook comments expressed a declining trust of the Filipinos toward MDA. The negative impact could be attributed to the public-initiated discussion and sharing of comments with no solid evidence in Facebook. This study showed a possible threat to the successful implementation of the program if not properly managed. The Department of Health (DOH) should be able to cope with the developing landscape of public perception during the era of social media.
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spelling doaj.art-79b109d741434cc287f68dd6877c4c062023-03-07T09:07:13ZengKerman University of Medical SciencesInternational Journal of Health Policy and Management2322-59392021-05-0110526627210.34172/ijhpm.2020.553794A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the PhilippinesRyan V. Labana0Veeranoot Nissapatorn1Kristel Joy S. Cada2Khristine L. Sandoval3Department of Biology, College of Science, Polytechnic University of the Philippines, Sta. Mesa, PhilippinesSchool of Allied Health Sciences (Southeast Asia Water Team), Walailak University, Nakhon Si Thammarat, ThailandBiology Department, College of Arts and Sciences, New Era University, Quezon City, PhilipppinesCollege of Arts and Sciences, National University-Laguna, Calamba Laguna, PhilippinesMass Drug Administration (MDA) of albendazole is being implemented in the Philippines to eliminate soil-transmitted helminthiasis (STH) among school-age children (SAC). The first round of MDA for the school year 2019-2020 was suspended in the province of Surigao del Norte due to a reported death of a student after deworming. It was broadcasted on a national television and the story was then posted on Facebook. We used structured and simple nature of social media research to study public perception of the MDA program after the controversial issue in the Philippines. The news story was assessed, and the Facebook comments were analyzed. A large portion of the Facebook comments expressed a declining trust of the Filipinos toward MDA. The negative impact could be attributed to the public-initiated discussion and sharing of comments with no solid evidence in Facebook. This study showed a possible threat to the successful implementation of the program if not properly managed. The Department of Health (DOH) should be able to cope with the developing landscape of public perception during the era of social media.https://www.ijhpm.com/article_3794_9196aec000df097f33191adbfcdab60d.pdfalbendazolemass drug administrationpublic health practicephilippinessocial media
spellingShingle Ryan V. Labana
Veeranoot Nissapatorn
Kristel Joy S. Cada
Khristine L. Sandoval
A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines
International Journal of Health Policy and Management
albendazole
mass drug administration
public health practice
philippines
social media
title A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines
title_full A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines
title_fullStr A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines
title_full_unstemmed A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines
title_short A Cross-sectional Analysis of Facebook Comments to Study Public Perception of the Mass Drug Administration Program in the Philippines
title_sort cross sectional analysis of facebook comments to study public perception of the mass drug administration program in the philippines
topic albendazole
mass drug administration
public health practice
philippines
social media
url https://www.ijhpm.com/article_3794_9196aec000df097f33191adbfcdab60d.pdf
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