The Psychological Techniques of Marketing Pricing and Their Impact on Consumer Behavior

The Psychological Techniques of Marketing Pricing and Their Impact on Consumer Behavior

The article is aimed at the theoretical substantiating and developing recommendations on the use of psychological techniques of pricing on the basis of a research on their influence on consumer behavior. The psychological techniques of marketing pricing are considered: the concept and the place in m...

Full description

Bibliographic Details
Main Authors: Prytychenko Tamara I., Liakh Inna S.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-05-01
Series:Bìznes Inform
Subjects:
pricing
psychological techniques
consumer behavior
Online Access:http://www.business-inform.net/export_pdf/business-inform-2018-5_0-pages-522_528.pdf

Similar Items

Similar Items