Is the Importance of Market Orientation Growing? A Study of High-Tech Manufacturing Companies

Is the Importance of Market Orientation Growing? A Study of High-Tech Manufacturing Companies

Purpose: The article analyzes the market-orientation level and its impact on high-tech manufacturing companies’ competitiveness at two points in time.

Bibliographic Details
Main Author:	Soniewicki Marcin
Format:	Article
Language:	English
Published:	Emerald Publishing 2022-11-01
Series:	Central European Management Journal
Subjects:	market orientation competitiveness high-tech manufacturing strategic marketing l10 m11 m21 d22 d24
Online Access:	https://doi.org/10.7206/cemj.2658-0845.93

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