THE IMPACT OF THE QUALITY OF TOURIST PRODUCTS AND SERVICES ON THE CUSTOMERS OF A TOURISM AGENCY

THE IMPACT OF THE QUALITY OF TOURIST PRODUCTS AND SERVICES ON THE CUSTOMERS OF A TOURISM AGENCY

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Tourism capitalises and exploits economically the unique thesaurus made of the richness created by nature and climate, or left by history, folklore and civilisation. In this tourist universe, the consumer’s power does not cease to affirm itself, and that is why quality is one of the main requirement...

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Bibliographic Details
Main Author: Gina Ionela BUTNARU
Format: Article
Language:English
Published: Universitatii Suceava 2012-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
products quality
quality of tourist services
tourism agency
impact on customers
Online Access:http://revistadeturism.ro/index.php/rdt/article/view/21

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