| Summary: | This article aims to demonstrate that innovation, which encompasses creativity, value creation,
as well as a company's ability to find new solutions, requires innovation-oriented leaders who are
demanding of subordinates and ready to support them.
In order to succeed in stimulating their creativity, these innovation leaders must carry out a
series of actions that are related to the material and immaterial aspects of the work environment,
such as allowing a certain autonomy to creative people, recognizing creative capabilities, bringing
sufficient pecuniary , human. and physical resources.
New ideas can lead to programs that are superior to those already running or planned in the
organization that would have been abandoned or never started if a better program or idea had
come along. The mission of every leader should be to constantly pursue ideas and programs
superior to those the organization is committed to pursuing.
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