Artificial muses: Generative artificial intelligence chatbots have risen to human-level creativity

A widespread view is that Artificial Intelligence cannot be creative. We tested this assumption by comparing human-generated ideas with those generated by six Generative Artificial Intelligence (GAI) chatbots: alpa.ai, Copy.ai, ChatGPT (versions 3 and 4), Studio.ai, and YouChat. Humans and a specifi...

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Main Authors: Jennifer Haase, Paul H.P. Hanel
Format: Article
Language:English
Published: Elsevier 2023-12-01
Series:Journal of Creativity
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2713374523000250
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author Jennifer Haase
Paul H.P. Hanel
author_facet Jennifer Haase
Paul H.P. Hanel
author_sort Jennifer Haase
collection DOAJ
description A widespread view is that Artificial Intelligence cannot be creative. We tested this assumption by comparing human-generated ideas with those generated by six Generative Artificial Intelligence (GAI) chatbots: alpa.ai, Copy.ai, ChatGPT (versions 3 and 4), Studio.ai, and YouChat. Humans and a specifically trained AI independently assessed the quality and quantity of ideas. We found no qualitative difference between AI and human-generated creativity, although there are differences in how ideas are generated. Interestingly, 9.4 % of humans were more creative than the most creative GAI, GPT-4. Our findings suggest that GAIs are valuable assistants in the creative process. Continued research and development of GAI in creative tasks is crucial to fully understand this technology's potential benefits and drawbacks in shaping the future of creativity. Finally, we discuss the question of whether GAIs are capable of being “truly” creative.
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spelling doaj.art-7a070b0b026042ec8388e993e87c07f82023-12-10T06:19:01ZengElsevierJournal of Creativity2713-37452023-12-01333100066Artificial muses: Generative artificial intelligence chatbots have risen to human-level creativityJennifer Haase0Paul H.P. Hanel1Department of Computer Science, Humboldt University Berlin, Unter den Linden 6, Berlin 10099, Germany; Weizenbaum Institute, Berlin, Germany; Corresponding author.Department of Psychology, University of Essex, 4.704, Colchester Campus, United KingdomA widespread view is that Artificial Intelligence cannot be creative. We tested this assumption by comparing human-generated ideas with those generated by six Generative Artificial Intelligence (GAI) chatbots: alpa.ai, Copy.ai, ChatGPT (versions 3 and 4), Studio.ai, and YouChat. Humans and a specifically trained AI independently assessed the quality and quantity of ideas. We found no qualitative difference between AI and human-generated creativity, although there are differences in how ideas are generated. Interestingly, 9.4 % of humans were more creative than the most creative GAI, GPT-4. Our findings suggest that GAIs are valuable assistants in the creative process. Continued research and development of GAI in creative tasks is crucial to fully understand this technology's potential benefits and drawbacks in shaping the future of creativity. Finally, we discuss the question of whether GAIs are capable of being “truly” creative.http://www.sciencedirect.com/science/article/pii/S2713374523000250CreativityOriginalityAIGenerative artificial intelligence
spellingShingle Jennifer Haase
Paul H.P. Hanel
Artificial muses: Generative artificial intelligence chatbots have risen to human-level creativity
Journal of Creativity
Creativity
Originality
AI
Generative artificial intelligence
title Artificial muses: Generative artificial intelligence chatbots have risen to human-level creativity
title_full Artificial muses: Generative artificial intelligence chatbots have risen to human-level creativity
title_fullStr Artificial muses: Generative artificial intelligence chatbots have risen to human-level creativity
title_full_unstemmed Artificial muses: Generative artificial intelligence chatbots have risen to human-level creativity
title_short Artificial muses: Generative artificial intelligence chatbots have risen to human-level creativity
title_sort artificial muses generative artificial intelligence chatbots have risen to human level creativity
topic Creativity
Originality
AI
Generative artificial intelligence
url http://www.sciencedirect.com/science/article/pii/S2713374523000250
work_keys_str_mv AT jenniferhaase artificialmusesgenerativeartificialintelligencechatbotshaverisentohumanlevelcreativity
AT paulhphanel artificialmusesgenerativeartificialintelligencechatbotshaverisentohumanlevelcreativity