The Influence of Promotion and Service Quality on Consumer Purchase Decisions
The development of the business world is experiencing very rapid growth; this has an impact on business actors who have to keep up with the competition to get opportunities in their business fields. The number of new competitors causes consumers to have more choices of goods/services to be used. Th...
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2023-04-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2152 |
| _version_ | 1797426928240558080 |
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| author | Tanty Sondari Budhie Satriawan Dea Afriliani |
| author_facet | Tanty Sondari Budhie Satriawan Dea Afriliani |
| author_sort | Tanty Sondari |
| collection | DOAJ |
| description |
The development of the business world is experiencing very rapid growth; this has an impact on business actors who have to keep up with the competition to get opportunities in their business fields. The number of new competitors causes consumers to have more choices of goods/services to be used. This study aims to determine the effect of Promotion and Service Quality on Consumer Purchase Decisions at Toy Stores during the Covid-19 Pandemic. The method used in this study is a quantitative method using primary and secondary data. The number of samples in the study was 72 respondents, namely customers in the Kingkong Toys Whatsapp group. Analysis of the data used in this study is using path analysis which is processed using SPSS Version 26. The results of this study indicate that the variables of promotion and service quality have a positive and significant effect on purchasing decisions.
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| first_indexed | 2024-03-09T08:37:57Z |
| format | Article |
| id | doaj.art-7a07971faac7408e9b150b940fa55f23 |
| institution | Directory Open Access Journal |
| issn | 2579-4892 2655-8327 |
| language | English |
| last_indexed | 2024-03-09T08:37:57Z |
| publishDate | 2023-04-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-7a07971faac7408e9b150b940fa55f232023-12-02T17:52:11ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272023-04-017110.36555/almana.v7i1.2152The Influence of Promotion and Service Quality on Consumer Purchase DecisionsTanty Sondari0Budhie Satriawan1Dea Afriliani2Universitas Langlangbuana, IndonesiaUniversitas Langlangbuana, IndonesiaUniversitas Langlangbuana, Indonesia The development of the business world is experiencing very rapid growth; this has an impact on business actors who have to keep up with the competition to get opportunities in their business fields. The number of new competitors causes consumers to have more choices of goods/services to be used. This study aims to determine the effect of Promotion and Service Quality on Consumer Purchase Decisions at Toy Stores during the Covid-19 Pandemic. The method used in this study is a quantitative method using primary and secondary data. The number of samples in the study was 72 respondents, namely customers in the Kingkong Toys Whatsapp group. Analysis of the data used in this study is using path analysis which is processed using SPSS Version 26. The results of this study indicate that the variables of promotion and service quality have a positive and significant effect on purchasing decisions. http://journalfeb.unla.ac.id/index.php/almana/article/view/2152PromotionPurchase DecisionService Quality |
| spellingShingle | Tanty Sondari Budhie Satriawan Dea Afriliani The Influence of Promotion and Service Quality on Consumer Purchase Decisions Almana: Jurnal Manajemen dan Bisnis Promotion Purchase Decision Service Quality |
| title | The Influence of Promotion and Service Quality on Consumer Purchase Decisions |
| title_full | The Influence of Promotion and Service Quality on Consumer Purchase Decisions |
| title_fullStr | The Influence of Promotion and Service Quality on Consumer Purchase Decisions |
| title_full_unstemmed | The Influence of Promotion and Service Quality on Consumer Purchase Decisions |
| title_short | The Influence of Promotion and Service Quality on Consumer Purchase Decisions |
| title_sort | influence of promotion and service quality on consumer purchase decisions |
| topic | Promotion Purchase Decision Service Quality |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/2152 |
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