Guidelines for target costing adoption in the development of products for the residential real estate market

Abstract This study focuses on the problems associated with the traditional practice of reducing costs in construction and the need to increase business competitiveness in the residential real estate sector. In this context, target costing is a promising approach to improve the competitiveness of co...

Full description

Bibliographic Details
Main Authors: Reymard Savio Sampaio de Melo, Ariovaldo Denis Granja
Format: Article
Language:English
Published: Associação Nacional de Tecnologia do Ambiente Construído
Series:Ambiente Construído
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-86212017000300153&lng=en&tlng=en
_version_ 1818154164612497408
author Reymard Savio Sampaio de Melo
Ariovaldo Denis Granja
author_facet Reymard Savio Sampaio de Melo
Ariovaldo Denis Granja
author_sort Reymard Savio Sampaio de Melo
collection DOAJ
description Abstract This study focuses on the problems associated with the traditional practice of reducing costs in construction and the need to increase business competitiveness in the residential real estate sector. In this context, target costing is a promising approach to improve the competitiveness of companies by ensuring that the products launched on the market do not jeopardize the company's results and value delivery to customers. However, far too little attention is paid to target costing implementation by companies that develop residential real state products for sale and face strong market competition. Thus, this paper seeks to investigate whether the standard framework of target costing in the literature applies - with or without adjustments - to real estate developers. Case study was the research strategy adopted. Guidelines are proposed for the introduction of target costing in the development process of residential real estate products. The proposed guidelines are related to the three main sections of the target costing process: market-driven costing, product-level target costing and component-level target costing.
first_indexed 2024-12-11T14:22:10Z
format Article
id doaj.art-7a195881142c428b9678d3b68cc60b89
institution Directory Open Access Journal
issn 1678-8621
language English
last_indexed 2024-12-11T14:22:10Z
publisher Associação Nacional de Tecnologia do Ambiente Construído
record_format Article
series Ambiente Construído
spelling doaj.art-7a195881142c428b9678d3b68cc60b892022-12-22T01:02:52ZengAssociação Nacional de Tecnologia do Ambiente ConstruídoAmbiente Construído1678-862117315316510.1590/s1678-86212017000300168S1678-86212017000300153Guidelines for target costing adoption in the development of products for the residential real estate marketReymard Savio Sampaio de MeloAriovaldo Denis GranjaAbstract This study focuses on the problems associated with the traditional practice of reducing costs in construction and the need to increase business competitiveness in the residential real estate sector. In this context, target costing is a promising approach to improve the competitiveness of companies by ensuring that the products launched on the market do not jeopardize the company's results and value delivery to customers. However, far too little attention is paid to target costing implementation by companies that develop residential real state products for sale and face strong market competition. Thus, this paper seeks to investigate whether the standard framework of target costing in the literature applies - with or without adjustments - to real estate developers. Case study was the research strategy adopted. Guidelines are proposed for the introduction of target costing in the development process of residential real estate products. The proposed guidelines are related to the three main sections of the target costing process: market-driven costing, product-level target costing and component-level target costing.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-86212017000300153&lng=en&tlng=enTarget costingReal estateProduct development process
spellingShingle Reymard Savio Sampaio de Melo
Ariovaldo Denis Granja
Guidelines for target costing adoption in the development of products for the residential real estate market
Ambiente Construído
Target costing
Real estate
Product development process
title Guidelines for target costing adoption in the development of products for the residential real estate market
title_full Guidelines for target costing adoption in the development of products for the residential real estate market
title_fullStr Guidelines for target costing adoption in the development of products for the residential real estate market
title_full_unstemmed Guidelines for target costing adoption in the development of products for the residential real estate market
title_short Guidelines for target costing adoption in the development of products for the residential real estate market
title_sort guidelines for target costing adoption in the development of products for the residential real estate market
topic Target costing
Real estate
Product development process
url http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-86212017000300153&lng=en&tlng=en
work_keys_str_mv AT reymardsaviosampaiodemelo guidelinesfortargetcostingadoptioninthedevelopmentofproductsfortheresidentialrealestatemarket
AT ariovaldodenisgranja guidelinesfortargetcostingadoptioninthedevelopmentofproductsfortheresidentialrealestatemarket