Digital footprints in the era of new media
New media is essential part of everyday practices of individuals. Research shows that 80% respondents on the territory of Serbia checks their social media accounts several times a day. For average consumer this means that they are in constant contact with friends and that they have easy access to in...
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| Format: | Article |
| Language: | English |
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Communication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgrade
2021-01-01
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| Series: | CM. Communication and Media |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2021/2466-541X2148137N.pdf |
| _version_ | 1818421281152827392 |
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| author | Nikolić Jovana |
| author_facet | Nikolić Jovana |
| author_sort | Nikolić Jovana |
| collection | DOAJ |
| description | New media is essential part of everyday practices of individuals. Research shows that 80% respondents on the territory of Serbia checks their social media accounts several times a day. For average consumer this means that they are in constant contact with friends and that they have easy access to information and news. For companies continuous presence is a source of significant data about habits and opinions of consumers. Question remains: How can users create their own digital footprints in various ways? How big companies can abuse data? If data became oil of 21st century, does that mean users have become commodities? The aim of this paper is to show what is happening with users' privacy when engaging with new media, through mapping characteristics of new media, current centers of power in digital world, defining the concepts of digital footprints and privacy in online sphere and through case study of privacy violations. |
| first_indexed | 2024-12-14T13:07:52Z |
| format | Article |
| id | doaj.art-7a208347b7c444d8b9b3c059933910d1 |
| institution | Directory Open Access Journal |
| issn | 2466-541X 2466-5452 |
| language | English |
| last_indexed | 2024-12-14T13:07:52Z |
| publishDate | 2021-01-01 |
| publisher | Communication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgrade |
| record_format | Article |
| series | CM. Communication and Media |
| spelling | doaj.art-7a208347b7c444d8b9b3c059933910d12022-12-21T23:00:15ZengCommunication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, BelgradeCM. Communication and Media2466-541X2466-54522021-01-01154813716210.5937/cm15-240962466-541X2148137NDigital footprints in the era of new mediaNikolić Jovana0Univerzitet Singidunum, Fakultet za medije i komunikacije, Beograd, SerbiaNew media is essential part of everyday practices of individuals. Research shows that 80% respondents on the territory of Serbia checks their social media accounts several times a day. For average consumer this means that they are in constant contact with friends and that they have easy access to information and news. For companies continuous presence is a source of significant data about habits and opinions of consumers. Question remains: How can users create their own digital footprints in various ways? How big companies can abuse data? If data became oil of 21st century, does that mean users have become commodities? The aim of this paper is to show what is happening with users' privacy when engaging with new media, through mapping characteristics of new media, current centers of power in digital world, defining the concepts of digital footprints and privacy in online sphere and through case study of privacy violations.https://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2021/2466-541X2148137N.pdfnew mediadigital footprintssocial mediaapplicationsdatafacebook |
| spellingShingle | Nikolić Jovana Digital footprints in the era of new media CM. Communication and Media new media digital footprints social media applications data |
| title | Digital footprints in the era of new media |
| title_full | Digital footprints in the era of new media |
| title_fullStr | Digital footprints in the era of new media |
| title_full_unstemmed | Digital footprints in the era of new media |
| title_short | Digital footprints in the era of new media |
| title_sort | digital footprints in the era of new media |
| topic | new media digital footprints social media applications data |
| url | https://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2021/2466-541X2148137N.pdf |
| work_keys_str_mv | AT nikolicjovana digitalfootprintsintheeraofnewmedia |