Entrepreneurship as activism? Resisting gentrification in Oakland, California
This article investigates the cultural politics of entrepreneurship as a form of opposition to gentrification in Oakland, California. Building on Watkins and Caldwell’s (2004) foundational work, I examine the relationship between political projects––resisting gentrification, racial and economic disp...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2018-06-01
|
| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74970/71785 |
| Summary: | This article investigates the cultural politics of entrepreneurship as a form of opposition to gentrification in Oakland, California. Building on Watkins and Caldwell’s (2004) foundational work, I examine the relationship between political projects––resisting gentrification, racial and economic disparities––and the cultural work of signifying a community’s continued presence amidst displacement and glorification of newcomers. Based on 30 interviews with employees of food justice non-profit organizations, social enterprises, and government agencies, I argue that activists promote food-based entrepreneurship to create employment and business opportunities for long- term residents that enables them to stay in their hometown. In doing so, the contributions of long-standing communities to Oakland’s diverse food cultures are highlighted. However, property values are rising rapidly that even these opportunities cannot ensure that long-term communities remain. For this reason, I conclude by offering examples of direct action and policy advocacy that can supplement these entrepreneurial approaches. |
|---|---|
| ISSN: | 0034-7590 2178-938X |